Ranking Fluctuation

I don't understand , Why there is so much fluctuation in keywords ..... there is keyword "car rental " m working on it yesterday it was on 4th position , in today morning it was on 3rd position and at present it is on 5th position. If I submit 40-50 directories for this particular keyword the rank will again come to 3rd position. I know there is fluctuation in ranking but for this keyword there is very frequent fluctuation. If anyone has any idea ...Plz let me know !!!

 

i guess its not only your keyword but most of the keywords ranking are in fluctuation mode at the moment... serp ranking has gone haywire recently for past few days

 

Rankings on SERPs always act that way, especially when Google introduced the Panda - almost everyone is experiencing ranking fluctuations now and then

 

Thank u so much for your replies ....

 

Probably algorithm update is on going.

 

i have to comment on my own site… your last point about internal areas of emphasis… my site moved from no where in the ranking to number 30 with adjustments to these elements in an decently competitive keyword

 

These are kind of routine fluctuations, this usually happens when competitors update new content or something, they may experience a rise (which is a drop for you).
This is why SEO is a cronjob.

 

I think its only keyword

 

I agree with all. I also find lots of fluctuations on my keyword. Any one have some idea about new changes in google algorithm ?

 

I have heard about duffy duck & porky pig and other 9 changes has been live on google. But still they don't declare anything officially and other 21 changes they are planning to do this month .......!!!

 

I do experienced that as well since 2012 entered I was shocked to see that my rankings are going up and down the SERPs.
I am still checking and looking for answers why this happened, despite being told by others that it was just a normal Google Dance or algo or update.

Yeah I know about those stuffs and it is really normal but what happened to my keywords was nothing normal at all.

Right now I am quite getting my keywords back on their previous positions and I am quite happy about it. Still got not clear answers about what happened though.

 

• Site Ownership/Identification
  • Hosting/IPs – Websites obviously need to be hosted. It’s one of the things that restricts the building of truly solid link farms. Each IP has a few identifiable pieces of information. It’s C-Class block (0.0.0.0-0.0.0.255), the company that IP block is registered to, and obviously the IP itself.
  • Registrar/WhoIs – No, they can’t access private whois information, even though Google is a registrar. Either way though, private whois will not help you out exactly on reinclusion requests. We also know for sure this information is archived to an extent(hence issues with domain flipping that have arisen lately). In terms of connecting sites together, registrar can be significant. For example, this blog uses 1and1(don’t get me started) private registration. Let’s say I have 2 sites on hostgator. With hundreds of registrars, and 255^4 IPs, statistically what do you think are the chances of 2 domains with private whois residing within 5 IPs of eachother linking to eachother? Astronomical. This isn’t built into the algorithm yet as far as I know, but keep it in mind.
  • Linking by IP – The chances of 2 IPs linking back and forth to eachother from different domains frequently is extraordinarily low unless the webmaster owns both servers. Once again, not known if this is a factor yet.
• OutBound Linking
  • Outbound Linking and Niche “base” Sites
    This is the theory that fixed Ask.com’s search engine. Look at the SEO sphere. There’s a distinct circle of sites that link between eachother. You’ll see links going back and forth between myself and SEO ROI, and SEOMoz, and from there out to the rest of the seo sphere. You’ll also see ones coming into me have a tendency to go out to wickedfire and bluehat seo. This forms an intricate kind of web of authority. Sites being linked to most in the pyramid become the top sites. Sites at the bottom become more eligible to become major players when linked to from someone at the top. Most likely quite similar to Google’s “authority”, but perhaps not as niche specific as Ask’s once was.
  • Outbound Linking to Spammy Sites
    (Read: Linking to anywhere but Google or Wikipedia)
  • Use of NoFollow – I don’t for a second buy that right now Google is penalizing sites as being “SEOed” based on no-follow. It defeats their end goal of nofollow. But it’s still excellent for spotting certain CMS’s, like wordpress
• Inbound Links
  • Paid Links
    • Whored out Links: Examine the place you purchased your links from. Are there any other obviously paid links? Is your relevant link sitting next to a Viagra link? If so, congrats. There’s a chance someone reported the site as paid links.
    • Common Text: Contextual links rock. But is the article syndicated over 400 different identical blog?
    • Common Location: Is the link in the footer? Rumor has it that GoogleBot uses the gecko rendering engine. This means that yes, they can tell where the links are located.
  • Spammed Links
    • Similar Text – Though it’s unlikely this is a current factor, is there similar text around your spammed links? Perhaps a common username? Remember Google’s social API, which attempts to link together social profiles. It’s not a stretch to say this already does, or could someday, work on forums and all social news sites.
    • Common CMS/Footprinting – For the purpose of link spam, most sites are found by common footprints from that CMS. However, that means there are footprints for the search engines to discover. Or perhaps they’ve already classified and discounted links from super spammable software.
    • Overspammed Locations – Think “guestbooks”. Ancient BBS implementations that haven’t seen a legitimate post in over 6 years. In the past, these have sped indexing. Nowadays, while that remains true, I’ve noticed they have if anything, a negative impact on rankings. So consider your links. Is there anything that just screams “link spam” about the locations.

 

I've heard it called "the dance". There are others that are competing for the keyword, and as mentioned, the algorithm update is in the process of figuring out which has a higher ranking at that particular point.

 

May be. But its not happening for all industries. A few highly competitive domains have been badly influenced

 

Some times it happens by search engine algorithms or by keyword competition and traffic. If keyword has high traffic and competition then probably it will fluctuate.

 

It could simply be that you are undergoing a Google Dance, where Google tries to find the appropriate position for the site

 

Your keyword position change is from no. 3 to 5. However, I've sometimes seen changes in position from within top 10 to out of even top 100, and that too within a matter of minutes. I think it is usual with Google.

 

Google introduced the Panda