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50% Decrease In Adsense Revenue This December - How To Recover ?

Discussion in 'AdSense' started by srinivasmbbs, Dec 21, 2011.

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  1. #1
    I'm an Adsense publisher for about 2 years.This is my first significant revenue drop since I enrolled in the program.

    Details into the Issue:
    1.My adsense income nearly halved though CTR, Impressions remain the same.
    2.The problem is with the CPC.

    Remedies I've tried
    1.I've tried filtering a few categories, a few advertiser urls
    2.I changed the ad unit(created a new ad unit same size,format), removed ad targeting

    and nothing seems to help.

    I'll be glad to anyone who helps me out of this crisis situation. Is it just usual during the holiday season or is it just me ?
     
    srinivasmbbs, Dec 21, 2011 IP
  2. Project Mobius

    Project Mobius Peon

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    #2
    Project Mobius, Dec 21, 2011 IP
  3. srinivasmbbs

    srinivasmbbs Peon

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    #3
    May be you don't understand my question. :-(
     
    srinivasmbbs, Dec 21, 2011 IP
  4. MrCalc

    MrCalc Active Member

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    #4
    Global economic crisis, enough said

    Seen the same btw
     
    MrCalc, Dec 21, 2011 IP
  5. boxer126

    boxer126 Well-Known Member

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    #5
    LOL, my revenue went up this month.
     
    boxer126, Dec 21, 2011 IP
  6. marl09

    marl09 Well-Known Member

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    #6
    Me two..this month is the best of the all year;)
     
    marl09, Dec 21, 2011 IP
  7. ddsuze

    ddsuze Member

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    #7
    Perhaps it is because your site is not about something which is on people's minds during the holiday season.

    My revenue went up, because I am getting three times as many visitors during the Christmas Season.
     
    ddsuze, Dec 23, 2011 IP
  8. lifeplayer

    lifeplayer Notable Member

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    #8
    it highly depend on the niche, many niche are drop during the Dec except those niche like shopping, games, entertainment etc due to the Christmas
     
    lifeplayer, Dec 23, 2011 IP
  9. srinivasmbbs

    srinivasmbbs Peon

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    #9
    It seems that holidays are to blame. My site is focussed on education that's why I am seeing the impact. My visitors usually go down on weekends. Now a similar trend follows during christmas.. hope I recover soon. Anyway happy with amazon affiliate sales.
     
    srinivasmbbs, Dec 24, 2011 IP
  10. ttnorris

    ttnorris Peon

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    #10
    Mine did the same (with CPC and CTR). However, it tends to do this every year for me during Xmas time due to the likelihood that people are more focused on shopping for Xmas gifts, doing last minute shopping and spending time with the family. I usually recover after Xmas passes when everyone starts to regain focus on the everyday routine of life again. It's possible that's all you're experiencing with your site and will notice that your earnings go back up over the next 1-3 weeks
     
    ttnorris, Dec 26, 2011 IP
  11. sadek

    sadek Active Member

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    #11
    Only one way:
    increase your traffic and target some high paying Adsense keywords
     
    sadek, Dec 28, 2011 IP