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Sudden drop in Bounce rate

Discussion in 'Google Analytics' started by not_banned, Dec 19, 2011.

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  1. #1
    Hello Guys ..

    While going through my website Analytics, I noticed a sudden drop in bounce rate of my website (few yrs old website) from 52% to 6%. What could be the possible reason behind this ? Its good for my website but i am confused about the drastic change

    Traffic Details:
    November - 397082 visits - 6% bounce rate
    October - 384278 visits - 52% bounce rate

    Help me to find the reason behind this or is there any probs with Analytics ?

    Regards
     
    not_banned, Dec 19, 2011 IP
  2. sonaligeek

    sonaligeek Peon

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    #2
    This is good news. why are you so worried?
     
    sonaligeek, Dec 19, 2011 IP
  3. Icecube_media

    Icecube_media Peon

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    #3
    HI
    if bounce rate is less is a good for ranking .
     
    Icecube_media, Dec 19, 2011 IP
  4. sisatel

    sisatel Active Member

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    #4
    Congratulations. I think you have made your content trustworthy to the users as well as to the Google.
     
    sisatel, Dec 19, 2011 IP
  5. not_banned

    not_banned Greenhorn

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    #5
    yea i know that's good for my website but there should be some strong reason behind such a drastic fall ... any ideas or guesses ? Please share
     
    not_banned, Dec 19, 2011 IP
  6. aira

    aira Active Member

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    #6
    If you'd just updated your site's on-page - say design, content, navigations, etc, then the drop of bounce rate is a sign that the change is good
     
    aira, Dec 20, 2011 IP
  7. callcenterinterior

    callcenterinterior Peon

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    #7
    and if you had not made any such changes then you need to share more details of your site so that we can help you.... also does your website is related to some gifts ideas or purchasing then it's general as it's seasonal traffic :)
     
    callcenterinterior, Dec 20, 2011 IP
  8. etaiconsulting

    etaiconsulting Greenhorn

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    #8
    6% bounce rate is awesome to have. One of my website had around 12% bounce rates and when I changed the home page design it flew up to around 48%. I had to roll it back, but the 6% did not return. Now it averages around 8-15% month on month.
     
    etaiconsulting, Dec 20, 2011 IP
  9. terier

    terier Peon

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    #9
    Well it really is strange. No matter how good you've made your site for users, a drop of 46% of bounce in 1 month is unlikely.
    It might have something to do with the SLL update Google recently have. Check how many of your entries are from this KW: (not provided).
     
    terier, Dec 21, 2011 IP
  10. MattewHayden555

    MattewHayden555 Peon

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    #10
    Bounce Rate decreases when visitor start to stay longer time on your website or you can say that spend more than 10 seconds on your website.
     
    MattewHayden555, Dec 21, 2011 IP
  11. erjenkins1

    erjenkins1 Greenhorn

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    #11
    Have you made structural changes to your site? For example, do visitors now access your content through some sort of landing page? I wouldn't worry about it; a low bounce rate is good.
     
    erjenkins1, Dec 22, 2011 IP
  12. emily1

    emily1 Greenhorn

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    #12
    hi,

    There is no need to worry about it. Low bounce rate is good for website. it would happened because of sudden changes in your website or because of trustworthy content that you have posted on your website.
     
    emily1, Dec 23, 2011 IP
  13. Ceesie

    Ceesie Peon

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    #13
    maybe you changes something in the design of your site or maybe you changed hosting? I saw a similar drop a few months ago but that was when Google announced changes in GA.
     
    Ceesie, Dec 23, 2011 IP
  14. not_banned

    not_banned Greenhorn

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    #14
    I havent changed design or hosting of the site till now. There were changes in GA look n feel and the features .. that wont affect site visitors or bounce rates or anything related to the visitors count
     
    not_banned, Jan 11, 2012 IP
  15. seoopinions

    seoopinions Peon

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    #15
    Decreasing of Bounce rate is good sign for your website. Might be you had changed your website design with proper keyword optimized content so visitors are able to stay in your site and serving from one page to another. You need not to worry about it.
     
    seoopinions, Jan 11, 2012 IP
  16. ppcxpert

    ppcxpert Peon

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    #16
    Even I noticed sudden drop in bounce rate, from last 15 days. For one of my blog, it is showing Avg 6% bounce rate which was before around 52%. I changed nothing to my blog.

    Recently any updates arrived?
     
    ppcxpert, Jan 11, 2012 IP