If you had $100 for marketing

If you had a website getting 400 uniques on a slow day, up to 1000-1500 on average, 75% of which was search engine traffic (top 5 on some keywords with 1-2million competition), and a $100 budget allocated to improving these numbers, where would you invest it?

Should I be looking at building backlinks, social marketing...?

thanks for any advice!

 

Hello Josh B, I'd spend half of it on backlinks and then the other half spend on social media, like buying targeted Twitter follower and Facebook Likes! I know Twitter is a great way of getting traffic, and it's so easy to get followers, you can get them free at a site like twiends.com!

 

I would spend it on what I wouldn't be willing to do myself. I don't mind working to get targeted Twitter followers and Facebook likes, so I'd invest the money in link building or ads instead. But it all depends on what you want to work on and what you want to pay for. Because I think it is important to have all your basis covered.

 

I believe that finding good people is quintessential To having a successful marketing operation. therefore, I would spend that money developing good people rather than just buying some link campaign that I am not sure will have good results.

 

I will agree with dvduval. Regarding the community building in Twitter and Facebook I would prefer to do it myself because the engagement is the important part. Just buying followers/fans will harm you or in the best it will have no impact.

Now in order to get better answers to your question I suggest you to tell us a little about your site, the niche and how do you make money would be enough.

 

I make money by linking to video content on the web, where the content providers pay me according to how long the users stay on the site and how much they view. This amounts to $3-4 a day in revenue. The real money is in selling premium subscriptions to the content providers service. I sell 3-4 of those a day, which brings my revenue to a tidy $40-50 a week.

I've started a facebook page which has a few likes now, going to experiment with syndicating some content to there from the main site, maybe buying some traffic to the facebook page. Not experienced with twitter at all but will look into it.

 

Would this $100 be a one-off investment into marketing or $100 per month?

 

Quite possibly per month, just a one off at the moment as I'm trying to recoup the cost of buying the site. But a view to putting a $100 a month into the sites marketing is the longterm goal

 

i would do link building first

 

i would invest some of them for article marketing (including writing article, submitting them), then some for press release, then high PR directory submission, and after that i would hire some one to do a forum posting to get related do follow links. that's it. i think i would get good amount of income between the time i havealready invested.
thanks

 

I also believe that finding good people.

 

If you had a $100 for marketing you could try some gigs on Fiverr, it's amazing to find out how much a $5 can go