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Share your views to improve quality score of your advertisement in Google Adwords

Discussion in 'Google AdWords' started by seojig, Nov 11, 2011.

  1. #1
    Hi,

    Quality score of your campaign plays an important role in Google adwords. I did lots of research and found few points that can help to improve quality scores of you campaign. Here are few of them:

    - Landing page relevancy with your ads and targeted keywords
    - Onsite structure of the landing page
    - CTR (click through rates)

    Apart from these, which are the important factors that really helps in improving quality score?
     
    seojig, Nov 11, 2011 IP
  2. gopi krishan

    gopi krishan Peon

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    #2
    Well first thing is to keep in mind is that Quality Score is assigned to Keywords only not to the Ads.
    Quality Score of your keywords is the most important part of your campaign optimization. Google stores the keywords performance for first few days from the beginning of your campaign, then it will increase or decrease depending your keywords performance.
    To improve your keyword's QS you need to keep 2 things in mind.

    1. CTR of the keywords.
    2. Relevancy of your keywords with the Ads & Landing Page.
     
    gopi krishan, Nov 11, 2011 IP
  3. seojig

    seojig Well-Known Member Affiliate Manager

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    #3
    Thanks Gopi,

    Can you share your experience or any case study? that will help others to learn more about quality score improvement.
     
    seojig, Nov 11, 2011 IP
  4. mdhuamitha.mahesh

    mdhuamitha.mahesh Greenhorn

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    #4
    I think google calculated quality score based on the CTR and landing page keyword relevancy. Is it?
     
    mdhuamitha.mahesh, Nov 12, 2011 IP
  5. seojig

    seojig Well-Known Member Affiliate Manager

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    #5
    Yes, but apart from that; there are various other factors listed above which really affect the quality score of the keyword.


     
    seojig, Nov 14, 2011 IP
  6. Ankit Misra

    Ankit Misra Peon

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    #6
    Google calculated quality score based on the CTR
     
    Ankit Misra, Nov 14, 2011 IP
  7. JimmyBlanco

    JimmyBlanco Peon

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    #7
    Not only CTR, but also relative CTR, for example if you are in position 5 or 6 and you are receiving a respactable CTR relative to others in the same position this will benefit QS.
     
    JimmyBlanco, Nov 14, 2011 IP
  8. Natively

    Natively Active Member

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    #8
    The first things that comes to my mind are ad copy and ad-keyword relation, but there are many other factors:

    Search terms - in some cases it can be helpful to exclude certain search terms which have low CTR.
    Geographic location - in certain areas your CTR might be lower than in others
    Device - desktop, tablet or mobile
    Network - note that search partners' CTR doesn't affect Quality Score
     
    Natively, Nov 14, 2011 IP
  9. rkd333

    rkd333 Peon

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    #9
    their should be view base advertising with pay per click advertising.
     
    rkd333, Nov 14, 2011 IP
  10. rezaafriadi

    rezaafriadi Member

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    #10
    I Use this indicator :

    - CTR
    - Relevancy betwen keyword, ads and landing page

    That its :D

     
    rezaafriadi, Nov 15, 2011 IP
  11. VIBGYORtel

    VIBGYORtel Member

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    #11
    The quality of your landing page and CTR of the display URLs
     
    VIBGYORtel, Nov 17, 2011 IP
  12. vididong.com

    vididong.com Member

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    #12
    some time I got 10/10 but not impressing
     
    vididong.com, Nov 18, 2011 IP
  13. tnishat

    tnishat Active Member

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    #13
    use speed ppc, its the best solution for this, I OWN IT:D
     
    tnishat, Nov 18, 2011 IP
  14. wordsofmagic

    wordsofmagic Peon

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    #14
    Please bare in mind there is 7 different types of quality score for example: acount level, adgroup, keyword, ad-level, landing page, display network and mobile.
     
    wordsofmagic, Nov 18, 2011 IP