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Does google utilise bounce rate data?

Discussion in 'Google Analytics' started by splinky49, Oct 14, 2011.

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  1. #1
    Does anybody know if Google uses your bounce rate data for ranking your website in the SERPS?
     
    splinky49, Oct 14, 2011 IP
  2. dburdon

    dburdon Peon

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    #2
    Google has the capability to measure bounce rate data. It is a question of whether it uses that information in its ranking algorithm. Depending where you are in the World, and what market category, average bounce rate is about 45%. If you are above this you may need to take some action. If you're below 40% I wouldn't worry too much.
     
    dburdon, Oct 14, 2011 IP
  3. simple007

    simple007 Well-Known Member

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    #3
    yes ofcourse it does, bounce rate data is very effective for webmasters like us
     
    simple007, Oct 16, 2011 IP
  4. sisatel

    sisatel Active Member

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    #4
    You have correctly noted. High bounce rate will hamper the SERP as well as the PR.
     
    sisatel, Oct 17, 2011 IP
  5. bannerweaver

    bannerweaver Peon

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    #5
    There really aren't any written rules about bounce rates - it all depends on what your website does. Generally speaking, if you are an informational website, your bounce rate should be low. But if you are a transactional website, it is perhaps ok to have a higher bounce rate.

    Cheers
    Shan
     
    bannerweaver, Oct 18, 2011 IP
  6. carlschm

    carlschm Peon

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    #6
    Search engines have been using bounce rates to as a signal of page quality since the days of Lycos. Google certainly also learns from it.

    What an acceptable bounce rate is, depends on your niche. Also tail terms that are harder for Google to find relevant content for tend to have higher bounces.
     
    carlschm, Oct 19, 2011 IP
  7. Bullten Webhosting

    Bullten Webhosting Peon

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    #7
    yes it does use of that. It takes into count in which site traffic is showing interest and according to that it displays result. low bounce rate will definitely help
     
    Bullten Webhosting, Oct 19, 2011 IP
  8. profit365

    profit365 Guest

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    #8
    Yes, Google notes the bounce rate. It is a factor in SEO, and is very valuable.
     
    profit365, Oct 26, 2011 IP
  9. custard2011

    custard2011 Greenhorn

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    #9
    Bounce rate is taken into consideration along with hundreds of other factors, but a low bounce rate alone won't be the reason for low rankings. If you have the answer to a query on a page of your site, users will get the information they want and bounce off - but does this make you irrelevant? Of course not.

    Don't think of SEO in terms of one factor - a high bounce rate will not harm you when mixed with a range of better ranking signals.
     
    custard2011, Oct 27, 2011 IP
  10. roman.sterly

    roman.sterly Peon

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    #10
    How can google measure bounce rate on a site without Google Analytics?
     
    roman.sterly, Oct 29, 2011 IP
  11. roman.sterly

    roman.sterly Peon

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    #11
    Or can they measure it somehow by speed of clicking on SERP?
     
    roman.sterly, Oct 29, 2011 IP
  12. ridhichaudhary

    ridhichaudhary Peon

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    #12
    yes offcourse it do
     
    ridhichaudhary, Oct 31, 2011 IP
  13. abelthomas

    abelthomas Peon

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    #13
    Yes it is use bounce data in SERPS.
     
    abelthomas, Nov 2, 2011 IP