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MSN Adcenter - Exact, Phrase or Broad Match

Discussion in 'Bing Ads' started by MrDVD, May 21, 2011.

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  1. #1
    What have you found to be the best way to advertise your keywords at Adcenter? Broad Match, Phrase Match or Exact Match?

    When I use exact match i get very little traffic but I have had some keyword phrases to start spending wildly when using broad match.
     
    MrDVD, May 21, 2011 IP
  2. ilovejdmtoy

    ilovejdmtoy Peon

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    #2
    Mix with all three kinds.
     
    ilovejdmtoy, Aug 16, 2011 IP
  3. Natively

    Natively Active Member

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    #3
    Note that Broad match has recently become broader.

    It means that a broad-match keyword might trigger unwanted search terms.
    Therefore keep an eye on the search terms (there's an AdCenter report for that) and add negative keywords accordingly.

    Good luck
     
    Natively, Aug 17, 2011 IP
  4. webhustla

    webhustla Peon

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    #4
    It used to be that broad match in AdCenter was kind of like phrase match in AdWords, but now it seems that they improved the system, so if you know which keywords will convert for you, phrase match is the only way to go, unless you want to waste money.
     
    webhustla, Aug 29, 2011 IP
  5. kuddus

    kuddus Peon

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    #5
    I have been trying to use ad center using keywords. i am in a competitive niche and PPC for keyword vs my revenue is not sensible option. In ad center there is an option where you can advertise with microsoft ad network. Does anyone know how o find them and use them
     
    kuddus, Sep 11, 2011 IP
  6. rsrathnaraj

    rsrathnaraj Peon

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    #6
    Go with Broad match and to avoid unnecessary traffic, use negative keywords.
     
    rsrathnaraj, Sep 12, 2011 IP
  7. c1live1

    c1live1 Peon

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    #7
    Broad will get you more traffic (obviously) so negative keywords will help, but if you have an air-tight campaign you'll want to stick with exact and maybe phrase match. If it's new go with all 3, don't cheat yourself out of test data by limiting the collective pool. Let it run for a few days to a week or so, and then go through the list and see whats working and whats not. Are you also split testing the actual Ad's themselves? Keywords are just a piece of the whole puzzle here. It's a good idea to have at the very LEAST 2 variations on your text ad running at the same time so you can see which is getting the most clicks and go from there to improve your ctr and hone your keyword list so you end up spending lest on better converting traffic in the end.
     
    c1live1, Sep 13, 2011 IP
  8. ssovan

    ssovan Peon

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    #8
    thanks a lot frnd , got some important info.
     
    ssovan, Sep 21, 2011 IP
  9. ilovejdmtoy

    ilovejdmtoy Peon

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    #9
    The Bing Adcenter has very little traffic vs Google

    car LED
     
    ilovejdmtoy, Sep 21, 2011 IP