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Why is Online Reputation Management important?

Discussion in 'Search Engine Optimization' started by lenny86, Aug 30, 2011.

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  1. #1
    Why is Online Reputation Management important for a website and how does it impact on a website?
     
    lenny86, Aug 30, 2011 IP
  2. Aryans

    Aryans Well-Known Member

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    #2
    Well... in short its help to make your company as a brands....

    Online reputation management is essential nowadays. More and more companies are participating in online marketing strategies in the hopes of protecting their company reputation from negative bloggers, ranking postings, and even defamatory content submitted anonymously from business competitors. Data from a recent survey of 300 consumers from the Society of New Communications Research stated that “74% (of consumers) choose companies/brands based on others’ customer care experiences shared online.” This statistical data supports what many individuals and companies had to find out the hard way, for most people, the information they read online directly correlates with the opinions they form (and often the purchases they make).
     
    Aryans, Aug 30, 2011 IP
  3. sisatel

    sisatel Active Member

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    #3
    Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.
     
    sisatel, Aug 30, 2011 IP
  4. lenny86

    lenny86 Peon

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    #4
    Thanks friends for your valuable information shared here...
     
    lenny86, Sep 12, 2011 IP
  5. geester1

    geester1 Well-Known Member

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    #5
    It is also abused by sites such as rip off reports! Here people are allowed to post negative comments in the hope the laywers that run the site will get the job of removing the content at a large $ cost!
     
    geester1, Sep 12, 2011 IP
  6. webgerent

    webgerent Peon

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    #6
    its simple..if you but any product you go for his feedback report, same are applied for the companies as well. So to push down the negative comments about your product/company ORM is important.
     
    webgerent, Sep 12, 2011 IP
  7. unknownpray

    unknownpray Active Member

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    #7
    It is important as then you can establish yourself as a brand. Everything that you do will then add to reputation of your brand and you can hope to do more business based on the views that you get from different people who have done business with you.
     
    unknownpray, Sep 12, 2011 IP
  8. shorean

    shorean Peon

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    #8
    It is imp. as then you can establish yourself as a brand. Everything that you do will then add to reputation of your brand and you can hope to do more business based on the views that you get from different people who have done business with you.
    ​
     
    shorean, Sep 20, 2011 IP
  9. payday123

    payday123 Peon

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    #9
    Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. It is veryimp because more companies are participating in online marketing strategies in the hopes of protecting their company reputation from negative blogger, ranking postings.
     
    payday123, Sep 20, 2011 IP
  10. RichardEder

    RichardEder Peon

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    #10
    1. Comments you make on social media such as Twitter or Digg
    2. Images you share on Flickr or Facebook
    3. Videos you share on YouTube and elsewhere
    4. Posts and articles you publish online with your byline
     
    RichardEder, Sep 21, 2011 IP