Is advertising through Adwords expensive?

What is your experience about advertising your website or blog through Adwords? Is it very expensive or affordable. What are the results of your advertising campaigns in Adwords? I hope your answers will be of great help.

 

Yes, AdWords is expensive since it (mostly) drive users who are actively searching the advertisers' product, resulting in high conversion rates, relatively to non-search advertising platforms.

Once Google became the place in which "everybody" searches - naturally many advertisers are competing there, including the ones with the deep pockets. For instance Geico are probably paying a high "Ego premium" for being ranked #1 on Google under the keyword "insurance". Simply because the CEO or some other executive can't stand being ranked lower...

That drives the CPC's up year by year, as it has recently happened on Facebook.

The result of all this is that if you start an AdWords campaign you better be:
1. Rich
2. Not the one who pays, or
3. An expert

There is still some room for the smaller fish but it's diminishing every year. This is why Google offers so many coupons and promotes its Display Network among small businesses.

 

yes, its expensive but its really worth to be done if you have a good plan and have certain products that you know you can sell because you will get mostly targetted visitors when advertising your website products/services using adwords.

 

Don't let others scare you. Expensive is a relative term.

What can make it really expensive is not learning how to use the system properly. It starts with the keywords. Use them improperly and you get many clicks that don't convert and that just kills your ROI. Another is poor ads that don't get clicked. Google calls that quality and quality affects your position and costs. Finally, you may have a great campaign but your landing page does a poor job at converting. That can be expensive.

No need to be rich. Most of my clients are not but do much better than if they were not using Adwords. None are "big fish".

No need to become an expert but a little education can go a long way.

 

Go through Google's certification program before you start throwing cash around! Seriously! I'm not sure, but I think that it's free.

As the others mentioned above adwords is becoming more and more competitive as time goes by. Which means that the learning curve is high and expensive.

However, if you do it right, you can gain a lot of super targeted highly converting traffic (for the most part anyway).

A good, intro level guide would be Perry Marshal's book.

You could also look into FB ads as well. Just read through the documentation on their site before you throw down your hard earned cash!

Hope this helped a bit and good luck!

 

As a general rule yes, the cost per user is very high. You have to deal with things such as competitors clicking link, more and more websites, non converting clicks etc.
Should you use it? Really it depends on your website. But generally speaking, for websites that offer free services the costs are rarely worth it.

 

Expensive is a relative term. If you pay £1 per click and convert this into £100's then I would say that adwords is relatively in expensive! The trick with adwords is to follow all of its rules, expect to pay more at the initial stages of your campaign and ensure that your click through ratio is high. You will find your average cost per click dropping and higher ad placements.

 

It is expensive to newbies. You have to start off with high CPC and it will soon go down and your conversion rate will get better, IF you target your potential market appropriately. It takes time to learn this thing, but once you're proficient in this, you can make a fortune out of it.

 

no if you got proper queries and customers throught it then it is not bad

 

it is depend your relevancy, this is really true google adwords advertisement costly. but need to be choose that relevant keyword by which we can get high volume of relevant traffic

 

Yes adword is expensive once we remember to be a top rank you would needed to spend $17 per click. Keyword was hosting, it depends on the keyword and its competition

 

if you are newbie, it is hell lot of expensive, But if you learn the game, if you manage to setup your top performing keywords and stuff. its not expensive at all

 

If you promote brand name, you may focus on impressions, not on clicks, then your adwords campaign will not so expensive.

 

Yes adwords is very expensive for marketing but has high members of networks where your ads can appear. You should try infolinks also. But I think you can get high conversion on adwords because people is using google to search for products, services or information.

 

you can't say that in this way.

because what you said means if you offer softwares that compete with a well known company, then you can beat it just by advertising at adwords which isn't true at all.

and when people search, they will get the top sites first not your site even if you advertised it heavily in adwords.