Article Marketing Strategy – 3 Top Tips For Marketing Success by: Chinahourly Article marketing strategy sign postWhen starting your article marketing journey wouldn’t it be nice to have a good article marketing strategy in place? Of course it would! , read on and i will reveal 3 top tips to help you on your way. Once you have completed your keyword research you will want to have about 5 long-tail keywords that you can use for the basis of your article, you can write 2 articles per keyword to give you a total of 10 articles. Tip No.1 – Which Article Directory To Submit To? Once you have your articles written you need to submit them to article directories, there are so many directories to choose from such as EzineArticles, Goarticles, Articlesbase, Article dashboard and Article city to name a few. Just make sure that you submit to EzineArticles first and wait for approval because EzineArticles are considered to be the top directory and they do not like and check for duplicate content. As soon as your articles are approved you can submit to the other directories although you should consider re-writing them so they are at least 30 – 50% unique, extra work but will benefit you in the long run and is an important part of your article marketing strategy for obvious reasons. Tip No.2 – Make Full Use Of Your Resource Box! The resource box is the place to put your links and show the reader what you have so this is an important part of your strategy as ultimately if the reader decides not to click on your link you fail to get them to your offer or product that you are promoting. The start of your resource box should not begin with your bio as many readers just skim over the bio as they are not interested in your life story, reading the bio also triggers the reader to think they have reached the end of your article so they switch off. Instead you should write something compelling such as “Find out THE hottest way to train your dog right now†if you were in the dog training niche for example. Also you should try and make a natural progression from the body text of your article to the resource box , this should help with your CTR (click through rate). When making your links most directories let you have 2 in the resource box and making 1 of them keyword rich anchor text is a proven article marketing strategy that helps with SEO (search engine optimisation). Tip No.3 – Back Link Your Articles For Increased Exposure And Traffic! Backlink imageAs soon as your articles have been approved at EzineArticles you will re-write them as mentioned previously ready to submit to the other directories, it is good practice to link from these articles back to your EzineArticle which will provide it with juicy back links. These back links will be of high quality as all of the articles will be closely related and based around the same niche, providing you have used low competition keywords these back links may be enough to rank your EzineArticle on the first page of search results in Google. Not only will you receive traffic from the directory but you will also receive traffic from search engines as well which is great for exposure. Now you have learnt which article directory is most important to submit to first and why, how to make full use of the resource box and how to increase your exposure with back links, you have every thing that you need to implement an effective article marketing strategy. What do you think? What article marketing strategy do you use? May be you have something to add?
Article marketing is generally dead, unless you just want the backlink. So my advice is learn how to make videos.
Good tips given by maanjoy...for more tips why don't you do some internet surfing? You'll get thousands of blogs and sites written about article marketing.
I focus on "Quality" I post most of my articles on squidoo and hubpage with high quality article and unique content.
really nice post ....but i concentrate on delivering quality article to article sites ......and it has worked great for me....
Article marketing is not as dead as one likes to think. Done the right way, one can monetize through it by generating enough backlinks and traffic
And more thing Article Marketing / Article Submissions has become one of the most popular ways of promoting your website.
- Write decent content - Write unique content - Write daily - Don't give up - Experiment with different niches - Experiment with direct-linking/301ing and opt-ins etc.
Focus on engaging the reader and building an audience. Pay for the quality you can enhance your brand with.
your articles written for article directories might not naturally rank as much high on google as they used to. the only way left for article marketers is to do SEO on their articles. i have seen that some articles on sites such as ezinearticles have regained their positions (first few results on google) after intelligent SEO is done for relevant keywords.
Good advice, here - and as I make the bulk of my income helping folks with article marketing, I'd agree that it's nowhere near dead, but it has evolved somewhat. Crap content doesn't cut it anymore, but if you consistently create and distribute quality, readable, and engaging content, the process definitely pays dividends, whatever popular approach you decide to follow.
Already many of us have explained the major parts of article marketing. For more and details information you should search using Google. You will get tons of ideas and tips for becoming a professional.
A good piece of advice that hardly anybody talks about is the importance of building high quality backlinks to your articles. Links will increase you articles' popularity with search engines and can potentially bring you tons of high quality traffic...
Well, what I would suggest you is to use SEO or guest blogging, because just submitting articles to article directories does not really work...
Write quality content and make sure when you are writing articles and give selcetive keywords and promote a single product / service per article , thats a proven article marketing tip