Website bounce rate

ashish.bhatnagar Peon

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#1

The bounce rate of my website is very high and I want to improve it kindly tell me that how to improve it.Is content play a important role in this.

ashish.bhatnagar, Jul 4, 2011 IP

jaskiran Peon

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#2

Hi ashish
I m very interested about this topic and want to give u some of best info from my side...

What does â€œbounce rateâ€ mean?

â€œBounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.â€

So the lower the bounce rate the better, as this means more of your visitors are clicking through to other content on your website.

Below are 20 methods which can be used to lower this bounce rate and keep visitors engaged.
1) Page load time

Your page should take no more than about 6 seconds to load if possible. Optimise your images and code, and cut out any clutter.
2) Audio

Many users will exit your site immediately if they start hearing something they donâ€™t like. Remove anything that automatically starts making a noise, such as soundtracks and auto-starting videos. This applies to both speech and music.
3) Initial visual impact

Your website needs to instantly portray an image of quality, and an image relevant to your product or service, e.g. comfortable/welcoming if a hotel, trustworthy if an online store, knowledgeable if a blog or resource.
View our article about creative website design
4) Compatibility

If 50% of your audience still use Internet Explorer 6, and your site breaks in this browser, then 50% of your audience will leave. Test in all relevant browsers.
5) Relevant headings

If users have been searching for â€œblue widgetsâ€ and your headline doesnâ€™t say â€œhere is the info about the blue widgets you wantedâ€ then they may leave.

There is a technical way to â€œfudgeâ€ this. You could use a script which analyzes where the visitor came from and display a relevant message. For example if someone searched for â€œblue widgetsâ€ in Google, the script could detect this and display a heading including these keywords. If they are visiting from another website, you could display a welcome message that includes where they just came from to make it feel more personal, and even more relevant.
6) Enticing headings

As well as relevant, headlines need to entice the visitor into reading on and ultimately taking action.
7) Images

A well chosen image, such as a screenshot of your product can give an instant idea of what it is about, what it looks like (e.g. the usability of a software product) and some of its features. For example, if the user is searching for a product which converts MPEG video files in AVI files, then show a screenshot of a big button which has â€œconvert MPEG to AVIâ€ written on it. The visitor then instantly knows this product will do what they want, without reading a word.
8) Stay above the fold

Definition: Any content which is visible in the users browser without them having to scroll down.
Keep the key info, and next steps above the fold. Users who donâ€™t see what they want without scrolling down might leave.
9) Simplicity

Make the rest of the page simple, uncluttered and with no more than 5 navigational choices to be made. There should only really be 1 main call to action that should be very clear for the next step, e.g. â€œmore infoâ€, â€œadd to cartâ€, â€œsign upâ€ etc. Recent design trends have shown that these calls to action are often really big, chunky buttons which jump out of the page.
10) Language

Use relevant language to your audience. You could alienate people if you talk to them in the wrong way, and you might even offend them. Consider whether your audience is young, old, computer literate, creative, technical, professionals, consumers etc. Also check for spelling mistakes!
11) Bite size chunks

It is daunting to be presented with 100 line paragraphs. Break it down into bite size chunks with clear headings above each one. That way they can scan down and pick out whatâ€™s relevant to them.
12) Show relevant content

Stick to the topic, give visitors what they want, donâ€™t waffle or go on about other topics.
13) Show relevant alternative content

If someone has found your site by searching for blue widgets, and you donâ€™t currently have any in stock, then show them green, red, and yellow ones instead, they might prefer them rather than being disappointed.
14) Remove distractions

Remove automatic popup windows, scrolling text, spinning logos and Flash adverts where possible.
15) Clear navigation to the rest of your website

Make sure you have an easy to see and use main menu. Visitors might want to check your company history or check you have a phone number listed on your contact page before making a purchase for example. If they cant find these things easily they might leave.

It has become common practice to have the main company logo link to the site homepage, so if all else fails and the visitor hasnâ€™t found what they want, at least make it easy for them to find their way home to start again.
16) Keep up to date

If you are not regularly updating the content then remove any reference to dates. â€œlast modified September 2001? is guaranteed to turn a user off.
17) Technical restrictions

If your page relies on a Flash movie to demonstrate your product, are you certain that your target audience will be able to see it? Quite often corporate networks are restricted and block this kind of content. If users see a blank box, or error message they will probably move on.
18) Add a search box

Users often search for what they are looking for if they donâ€™t see it immediately.
19) Testimonials

Use a well placed testimonial to show that other â€œreal peopleâ€ have had a good experience or some level of success with your product or service. Human nature is such that the user will feel like they also want to achieve this success.
20) Forms

If the required action is for the user to fill in a form, make it as short as possible. If they are requesting a downloadable product, do you really need to require they enter their postal address and force them to do so using form validation?

Hopefully this article has helped, it would be great to hear if you have tried any of these methods and can report on how they affected your bounce rates.

Click to expand...

I hope this info was helpful 4 u..............

jaskiran, Jul 4, 2011 IP

woody allen Peon

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#3

Music and ads are big factors tht ppl exit your page fast. it's not eeasy to capture the attention of ppl from the search engine.

woody allen, Jul 4, 2011 IP

jackburd Active Member

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#4

may be your site is not engaging and your articles are not interesting.
try to redesign your site

jackburd, Jul 4, 2011 IP

sydeyseoconsultant Peon

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#5

The main reason people leave a site quickly is because the quality of the design of the site is not there.

After that, there is nothing interesting for them to click on. You need to make sure you promote you best content on your sidebar.

sydeyseoconsultant, Jul 5, 2011 IP

popgals Peon

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#6

Yes like they said , and i think main reasons should come from your site itself , like contents , site experiences ,user experiences . hope you focus on your sites itself .

popgals, Jul 5, 2011 IP

Ilona Andrews Peon

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#7

Create your site user friendly .

Ilona Andrews, Jul 5, 2011 IP

aira Active Member

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#8

there might be some problem with your landing page that targets a specific keyword/s. Try to check your site's keywords activity too

aira, Jul 5, 2011 IP

ankushkohli Peon

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#9

There could be lot of reasons: website design, heavy page-size, loading time, lack of quality content etc...

ankushkohli, Jul 5, 2011 IP

Jenny4u Member

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#10

Of-course. Content is like blood to blog.

Jenny4u, Jul 5, 2011 IP

rndm Greenhorn

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#11

If visitors are bouncing quickly, you may not be advertising what they are looking for. I would take a look at your landing page, but think about what were they looking for before they left.

rndm, Jul 5, 2011 IP

Justin_Dupre Peon

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#12

Keep up to date, audio, video and image are pretty good method to keep user engaged.

Justin_Dupre, Jul 5, 2011 IP

Sadikb Member

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#13

ashish.bhatnagar said: ↑

The bounce rate of my website is very high and I want to improve it kindly tell me that how to improve it.Is content play a important role in this.
Click to expand...

If you have interesting content, make sure the links to other pages are close by and visible around your article / main content. That is , give your visitor the best chance to spot similar / other interesting content.

Sadikb, Jul 5, 2011 IP

pbonweb Peon

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#14

The main role of the website is content.content is unique then increase the traffic of the website.And decrease the bounce rate of the website.

pbonweb, Jul 5, 2011 IP

arun125 Peon

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#15

hi jaskiran
that is very nice define the Website bounce rate and very clear thanks for sharing this post.....

arun125, Jul 6, 2011 IP

ihatefish Peon

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#16

our bounce rate is 61 percent

ihatefish, Jul 11, 2011 IP

NRC1983 Peon

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#17

What is considered a low bounce rate? Our site is at 46%

NRC1983, Jul 11, 2011 IP

stargroup29 Member

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#18

Inlinks may help you to reduce the bounce rate if you have much contents. but quality content is the major option.

stargroup29, Jul 11, 2011 IP

Jaish_D Peon

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#19

As far as your question is concerned if rest of the factors on your site are in order, then you could be 100% sure that its got to be content. Try to have clear, concise, relevant and updated content for your site visitors and ensure internal linking which will help reduce the bounce rate. keep this as a ongoing process as an effort to keep lowering the bounce rate.

Jaish_D, Jul 11, 2011 IP

seosangrai Active Member

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#20

Bounce rate on my site is 56%. Is it enough??

seosangrai, Jul 11, 2011 IP