Google serps SUCK - too much weight given to "trusted" or "old" sites

Anyone notice that the Google serps really suck sometimes.

I used to always/faithfully search with google but I see how sometimes when you're looking for very specific things, all the front page listings will be trusted or authority sites but only barely mention some of your search terms...or have that term used MAYBE once on the page.

Whereas you go to yahoo, type it in and then get an entire site devoted to this subject.


What's up with that?

 

The moment Google went public their obligation is now to the shareholders not the end user, so I have noticed as well that their SERP have been sucking big time. The results seem to be getting worse not better.

 

i never have this problem, im a very big google fan. what i do hate though is when i type in something like "myspace" and 9 myspace.com/(insert page here) show up with 1 other myspace related site. i would like to see myspace.com at the top and 9 other related sites (templates and the such) below. this is just an example, and i know thats not how it works, but thats just what i would like to see

 

That's what happens when you rely on google so much. Diversify. Or learn to be ahead of the game.

 

As a webmaster and Internet user, I prefer Google's results over any other search engine.

 

I agree that the SERPs place way too much trust on certain websites. WikiPedia is one I can think of.

 

would you trust a newcomer yourself...?

and when your site gets aged and rank well in the serps, would you say the same thing? huh?

 

Google could evaluate a new site based on its content (is it unique, are there good internal/external linking, etc) and place it somewhere in the SERPS and see how it fairs on click throughs, back links, content updates, etc. They could even mark it as new. So they could evaluate and place the site based on first estimate of trust.

Right now I have a site that was Macromedia Site of the Day in 2001. It discusses how two products of Macromedia (now Adobe) can be used together. I haven't updated the site in 3 years and there are three newer versions of both products. My content is very old but I still rank number one for a search combining both product names. I don't think I should rank so high. So I agree SERP's put too much emphasis on age.

 

Webmaster: "My website is so old..."

Audience: "How old is it?"

Webmaster: "My website is so old, I still have Pi=3 on the front page."

Audience: Audible Laughter

Webmaster: "But who cares - I am still number one in SERPs for my keywords!"

Audience: Audible Groans

Good thing Google is trying to keep up with the latest information!

 

So how long does it take to our new sites to become old?

 

Many factors, Google know when your site born and how old is..
Simple, Google can read when your domain registered and when will it expire!
make sure, your domain register more than 5 year, so make google think it you serious managing your website for long time

 

When I go to the library, I look for the oldest book that is available on a subject. I ignore inovation and technological advancements published and live in the past.

Yeah, that's what I do.

 

duh, just because a site is aged and trusted doesn't mean they don't update their content.

 

As a web user i prefer to use google, it gives me reliable information.

 

Basing search results primarily on the on-page content was proven to be a bad method of generating search results a long time ago. On-page content is the easiest for webmasters to manipulate, so it should not receive the highest level of importance. Giving more importance to link anchor text created a dramatic improvement in search results that made google popular in the first place.

 

In the majority of cases there is a very good reason why the 'trusted' sites are trusted. Its because they are better.

 

Wow - proven? Cool - I would love to see the references to that proof.

I disagree - the next step in search engines will have to be dependent on on-page content. But that is HARD - like, really difficult. Links are a proxy vote to help search engines determine what a page is about - it is cheating. They are using the links to avoid the problem of really trying to "understand" what a page's content is talking about - and I appreciate why they cheat - understanding is very difficult.

 

If you find what you are looking for on yahoo, why are you bitching?

 

I agree it is frustrating. I just checked the domain age of my many of my competitors who rank high and feel deflated after seeing the strong relationship. Someone mentioned placing a "new" flag next to the result. As a searcher, I sort of wish domain age was displayed next to each result, but as a webmaster, I'm glad it isn't.

 

I think the SERP has more relationship with your site content, not just with "trusted" and "old", as a new site, the fast way to improve your SERP is to create more unique and valuable contents.