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A/B Testing | Multivariate Testing

Discussion in 'Google Analytics' started by jacksmithweb, May 27, 2011.

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  1. #1
    Hi Friends,

    I always have some confusion about A/B and multivariate testing in analytics. Can anyone explain these term?
     
    jacksmithweb, May 27, 2011 IP
  2. magda

    magda Notable Member

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    #2
    A/B testing is straightforward testing of one page against another.

    Multivariate testing is testing different elements on a page - such as images, titles, positioning of text blockes or buttons etc - so that there are multiple variations of the same page being tested, until you have enough data collected to have a statistical analyses of which combination of elements is most likely to get the desired result from a visitor.
     
    magda, May 28, 2011 IP
  3. itabspst

    itabspst Guest

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    #3
    A/B testing is widely and successfully used by AdWords for advertising copies. You´ve got two competitors and after period (let´s say one week), you see which of both advertising copies has better results.
     
    itabspst, Jun 1, 2011 IP
  4. akhileshyadav

    akhileshyadav Member

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    #4
    Thanks buddy for nice info.
     
    akhileshyadav, Jun 1, 2011 IP