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English 101: The difference between loose and lose

Discussion in 'Copywriting' started by beeznet, May 22, 2011.

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  1. #1
    Here's another annoying mistake in copy: Improper usage of loose and lose.

    Some copy will state, "You have nothing to loose." Correct sentence would be, "You have nothing to lose."

    Loose means not tight. Example: The man's shirt is loose.

    Lose means to let go or not win. Examples: The marketer will lose all his money in PPC if he's not careful. The team will lose the game. You have nothing to lose.

    I've seen this mistake often enough not to consider it as a typo. Hope this helps.
     
    beeznet, May 22, 2011 IP
  2. contentboss

    contentboss Peon

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    #2
    You're loosing it, Pal.


    :) :) :)
     
    contentboss, May 22, 2011 IP
  3. Perry Rose

    Perry Rose Peon

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    #3
    Uhhh, gee, thanks, beeznet.
     
    Perry Rose, May 22, 2011 IP
  4. manis

    manis Well-Known Member

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    #4
    Great. Thanks for brings such a silly mistakes in Day Light. I have also seen many like this say for e.g. Principal and Principle, Write and Right etc.
     
    manis, May 22, 2011 IP
  5. Mystique

    Mystique Well-Known Member

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    #5
    I believe this type of mistakes come up from speaking. Sometimes one types what one's saying mentally or aloud; words that sound similar but aren't just the same.
     
    Mystique, May 22, 2011 IP
  6. harshnisar

    harshnisar Greenhorn

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    #6
    I used to have this mistake in tenth grade :p My teacher corrected me, but still i had the same confusion in every exam :(
     
    harshnisar, May 25, 2011 IP
  7. Tim Denning

    Tim Denning Member

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    #7
    Well said Beeznet. It's certainly very irritating to have to increasingly put up with these silly mistakes. Those who indulge in these 'clangers' don't appear to have any idea of how their integrity as writers (and their material) are at risk.
     
    Tim Denning, Jun 4, 2011 IP
  8. tnbturbo

    tnbturbo Active Member

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    #8
    The difference between "your" and "you're" is another one which grates on me. "you're" is an abbreviation of you and are.
     
    tnbturbo, Jun 4, 2011 IP