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What is bouncing rate mean?

Discussion in 'General Marketing' started by teohcl, May 4, 2011.

  1. #1
    Just wonder anyone here can share with me what is the meaning of bouncing rate? Should it be higher or lower? My site usually got above 60% to 80%, consider it good or bad? Please help. Thanks
     
    teohcl, May 4, 2011 IP
  2. TheMagpie

    TheMagpie Active Member

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    #2
    The longer you keep a user on a page the better. %80 is OK but %60 is better. Anything under a minute is not good IMO. Look in your stats and see where visitors arrive and where they leave. Put that together with your bounce rate and it will give you a picture of your visitors and what there doing.
    Hope that helps
     
    TheMagpie, May 4, 2011 IP
  3. dscurlock

    dscurlock Prominent Member

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    #3
    not much help if they are not buying :)
     
    dscurlock, May 4, 2011 IP
  4. TheMissingLink007

    TheMissingLink007 Peon

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    #4
    simple just as it sounds the length they are on your site.
     
    TheMissingLink007, May 4, 2011 IP
  5. kittyluver

    kittyluver Notable Member

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    #5
    Bounce rate = total number of visits viewing only one page / total number of visits
    Bouncing rate of a website should be minimal for a GOOD website.
     
    kittyluver, May 4, 2011 IP
  6. Justin_Dupre

    Justin_Dupre Peon

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    #6
    bounce rate is an Internet marketing term used in web traffic analysis.
     
    Justin_Dupre, May 4, 2011 IP
  7. danasurvey

    danasurvey Well-Known Member

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    #7
    danasurvey, May 4, 2011 IP
  8. tiddles

    tiddles Active Member

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    #8

    Don't get hung up on this, it's just a statistic - what you want is a low EXIT rate, because many people land on site then flit about the pages until they find something they want, often your home page could have a high bounce rate because it may not contain what people came to your site for, you can check this by looking at the time people spend on each page, and seeing what other pages they visit before they exit.
     
    tiddles, May 4, 2011 IP
  9. showkatahmad

    showkatahmad Peon

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    #9
    Bounce rate one can say is the effectiveness of a website.60---80% rate means that the visitors are not get enough to navigate in the website they exit from the page immediately where they have landed. But for traffic high BR tell you you are getting visitors. It does not matter in an e-commerce website it is only for SEO purposes.
     
    showkatahmad, May 5, 2011 IP
  10. pararudalf

    pararudalf Peon

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    #10
    Bounce rate is depends on the promotion work also so keep on it.
     
    pararudalf, May 5, 2011 IP
  11. onedumbaussie

    onedumbaussie Active Member

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    #11
    You need to get people to engage more with your site, A high Bounce rate can suggest that your keywords are not targetted enough. Look at the keywords and the way people get to your site.

    A Low Bounce rate means that your providing good content and solving the person searches enquiry.

    It is NOT a meaning less statistic, try getting it to 20%-30% and watch your income and traffic grow.

    Having said that it also depends on your site,
    if your an adsense site then expect high bounce rates.

    if your an information site then your bounce rate should be lower as people will spend longer and engage more.

    Hope that helps,

    Oda
     
    onedumbaussie, May 5, 2011 IP
  12. Andreon

    Andreon Peon

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    #12
    Bounce rate is just the percentage of how many people immediately leave the site after they have landed on your webpage (doesn't matter which). Amount of people that click through to another page on your site after landing is 100 - bounce rate.
     
    Andreon, May 5, 2011 IP
  13. mygold

    mygold Peon

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    #13
    Bouncing rate is a marketing term on the web that used for browser analysis.
     
    mygold, May 5, 2011 IP
  14. popgals

    popgals Peon

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    #14
    great , thanks. now i get it .
     
    popgals, May 5, 2011 IP
  15. kosmosin

    kosmosin Peon

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    #15
    People are not spend time your site that is bounce rate.
     
    kosmosin, May 5, 2011 IP
  16. jhardy2008

    jhardy2008 Peon

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    #16
    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
     
    jhardy2008, May 5, 2011 IP
  17. nmsptyltd

    nmsptyltd Guest

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    #17
    nmsptyltd, May 5, 2011 IP
  18. nicheedition

    nicheedition Peon

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    #18
    just think about it this way: the higher your bouncing rate, the less interested your visitors are from your content. There's no rules written in stone with regards to the correct figures, but it's usually admitted that a good site should get below 50%
     
    nicheedition, May 5, 2011 IP
  19. outsourcelink806

    outsourcelink806 Peon

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    #19
    Bounce rate means you the percent of visits that result in an immediate exit from your site.
     
    outsourcelink806, May 6, 2011 IP
  20. saritayadav

    saritayadav Peon

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    #20
    Bounce rate is a search engine optimization term used in website visitor/traffic analysis. It reflects the % visitors exit your website without visiting other internal pages or not staying a long time. But there is no standard time limit to occur bounce rate. But it considers the browser session timeout.
     
    saritayadav, May 6, 2011 IP