I just want to know what are the most cost effective way to market and sell your products online. I mean that how can we earn maximum by investing minimum (or even nothing) and make the most out of it?
Signature links, facebook ads, google adwords, or Project wonderful. You can also build links and rely on SEO.
i'd suggest you do effective seo and work hard at building your backlinks and before even starting, you have to do a very good keyword research and most important FOCUS, and it'll be very hard for you to fail.
"Cost-effective" is relative to your offer. Not everything works the same for everybody. For example, I have a couple of retail stores and I use Giftys.com as one place to sell my products through. But an affiliate marketer couldn't market there. They would make more use of blog advertising or simple landing-page sites and so on. Your best bet is to test-market your products. Try a few avenues and measure it. Whatever is strong, put your eggs in that basket and run with it. This will help you find the best avenue with the least investment. - Good luck!
"Facebook Ads" and "Google Adwords"!!! Do you think they are really good at driving targeted visitors/customers? I mean what has been your experience with these tools if you have ever tried them?
If you want to do it cheaply, forum signature links in the right topics is a sure fire way to attract targeted visitors.
This is a question on the lips of every business man, particularly for the new comers. The first thing to say is that every business’s budget is different, so this assums the lowest budget of all; nothing but time! So with that in mind, the cheapest way is definitely through Social Media and forum signature links. Your objective is to build a community by choosing the right tools for your target audience e.g. LinkedIn for the professionals or Facebook for the more casual. Building a community takes time, so the best thing you can do is be active in as many relevant places as possible and create interesting articles, videos and messages which promotes your brand. You will need to adapt your messaging and content depending on which audience you are targeting and the overall goal is to create viral content which your community forward on; this will then bring you more followers, traffic and ultimately exposure. The most viral content is video, then audio and then comedy. These will not always be appropriate for your brand, but if they are use them. Having a YouTube account and filling it with relevant and interesting videos, all tagged with similar keywords, will increase your chances of getting noticed too. Offering advice or solving people’s problems with your products is a great way to build a community; this can be done through appropriate forums. Find yourself the most appropriate forums and start up interesting topics, respond to peoples questions and add relevant links to your site. Your aim here is to build your name and promote your services. An important thing to keep in mind with building a community is consistency; you will need to be consistent with your usernames, profiles, links but also ‘air time’. If you can only commit to 1 blog a month, that’s fine, but be consistent with that. Your community will need to know what to expect from you so they can return and read your eagerly awaited article! To summarise, use Facebook, Twitter, LinkedIn and any other relevant Social Media, along with targeted blogging to build your community of faithful followers. Do this well and over time you will have a readymade audience awaiting your every move! Good luck.
Affiliate networks - they lower your profits but definitely save you alot of time marketing. If not then its facebook, twitter, SEO, articles and a ton of advertising for you.
I've had some luck with both You Tube and Facebook. I've been able to rank for some pretty tough keywords using video and good keyword research. I've found that I get more traffic from videos instead of articles. I've also been able to get really targeted traffic from facebook ads. You are probably already familiar with www.quantcast.com If not, go to this site and enter the URL of the product you are promoting. When you enter the site, the demographics of that site's visitors will come up. Sometimes it will say no info available. In that case, just pick a site promoting the same type of items and enter that. You will be able to see the profile of the buyers including age, sex, education, income level and more. Now go to Facebook Ads and narrow down your targeted audience by using this info. Facebook even allows you to target by interest which also helps. By displaying your Ads to this select audience, you will increase your conversion rate and of course make your advertising more cost effective. I have often been surprised at the demographics for some of my evergreen markets that I thought I knew. quantcast saved me from making many mistakes.
Free Classifieds will help you drive traffic for free and also cost effective but sometime its very boring.You can hire somebody to post your ads and pay nominal charges. You can PM I am providing best seo effective ad service. For getting effective and targeted traffic you have to write articles share them with social networking sites, promote your article links in forums as well will definitely help drive cost effective traffic.
Try to combine free and paid marketing options online. SEO and PPC will help you achieve your goal if you have the right plan and strategy in terms of selling your product
Yeah you are right, always getting free is not possible before investing. Combination of both is must Reminding the concept SWOT in the long run.
Get involve in communities is a great way to promote your products. Try to find places that relates to what you're selling.