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Problem Seperating Features From Benefits

Discussion in 'Copywriting' started by The Niche Man, Mar 15, 2011.

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  1. #1
    What's a simple question you can ask yourself to separate a Benefit from a Feature?
     
    The Niche Man, Mar 15, 2011 IP
  2. Perry Rose

    Perry Rose Peon

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    #2
    What can this do for me right now to make my life better?

    Come on...you had to have known that one.
     
    Perry Rose, Mar 15, 2011 IP
  3. jewel3000

    jewel3000 Peon

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    #3
    Benefits play to the emotions & aspirations. Benefits describe the "HIGH," the ways you'll be smarter, faster, richer, prettier, etc. Benefits paint a picture of relief. Example: "Get Fiithy Rich Doing ZILCH and Live Like Donald Trump by Spending $1 Lowly USD!" Or, "Learn the Secrets to Making ANY Man Your Slave - Even If You've Failed Miserably at Weight Watchers!"

    Features simply describe the physical attributes, concept or item. It's a red car with 4-wheel drive that cost $38,999. It's a hypnosis book with 77 pages, with 3 bonus DVDs. It's a pink lipstick that tastes like candy plus a free velvet pouch. It's a seminar in Arizona with a guru. etc.

    BTW: Good luck getting to your goal of forum signature! :)
     
    jewel3000, Mar 15, 2011 IP
  4. dorothydot

    dorothydot Peon

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    #4
    Hi,
    Features are physical aspects. For example - a pencil is yellow, with an eraser on the end.

    Benefits are why the physical aspects are there in the first place: a yellow pencil is way easier to find if you drop it, compared to a black one. And that eraser - hey, it's like having your own personal delete key, built right in to that pencil. How handy is that!

    See the difference now?

    Dot
     
    dorothydot, Mar 16, 2011 IP