Search Engine Marketing...

Search Engine Optimization (SEO): SEO can help you design and build an authoritative, content-dense and easily accessible site for both Users and the automated “spiders” that crawl and index the Internet. It will optimize your site’s design, code and content so that you achieve top rankings on search engine results pages for desired keywords. This allows your site to attract the most qualified Users: those most likely to convert!

Link Building: SEO can optimize your site architecture and navigation to facilitate crawls from the spiders AND make things easier on the User. It optimizes anchor text and interlinking to leverage your content to get the maximum return. It also able to reach out to our network of providers to write about your business and attain natural back links in that fashion, as well.

Social Media Marketing (SMM): Social medial team can help you drive traffic, increase sales, build a strong brand identity and a community for your product. Our solution includes optimized blog, Twitter, and Facebook design, and content population from world class writers who provide virally enabled content. It also monitor your brand online and provide feedback on online “word –of-mouth” to help you make business decisions.

PPC Management: SEO provides professional pay-per-click marketing services. Our certified professionals and their decades of experience are able to build, tune, and continually adjust your campaigns for maximum ROI. Our account managers are available around-the-clock to ensure that your campaign is evaluated and implemented properly. Campaigns are optimized for all clients on a daily basis, based on continued monitoring of accounts.

Reputation Management: SEO can help you determine what the Internet says about you. We can help manage your online reputation using advanced SEO techniques and relevant social media syndication methods to push negative listings about you or your company down on the search engine results pages so that they are not as visible.

Affiliate Marketing: SEO is able to provide cost-effective, pay-per-performance marketing services, beginning with a review of your affiliate marketing objectives. From there we conduct a competitive analysis and create an initial launch strategy, along with providing consultation and testing before launch. From there on, it’s a matter of daily campaign management and analytics review to ensure we’re hitting the objectives outlined in the initial steps.

 

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Algorithm:
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy.

Algorithmic Results:
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website's unpaid algorithmic results is known as Natural Search Engine Optimization.

Alt Tag/Alt Text:
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.

Analytics:
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign.

Anchor Text:
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.

 

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Components of SEO

An SEO consist of the following

Keyword Research: choosing the appropriate keyword to improve the ranking of your page

Directory submission: Back linking for a website

Blog writing & posting: Informal content writing containing inbound links to other sites with in anchor text which also includes graphics, audio and video.

Article writing & positing: Formal content writing containing inbound links to other sites with in anchor text.

Social bookmarking: Back linking on a public website such as Digg, Del.icio.us etc.

Social media: Promoting the web site on social networking sites such as Face book, twitter etc.

Components of SEM

While SEM consist of all of the above and additionally

Paid inclusion: It’s a practice of paying a search engine to add a site to its database immediately rather than setting up the site so that the search engine spider would find it on its own

Traditional ads this includes placing paid ads on search engine result pages

Pay per Click (PPC) advertising: it’s completely text only in which user defines which keyword should be brought up by the ad.

pay per action (PPA) after following a link you purchase some thing or in short doing some action after following a link