1. It Will Make You a More Fascinating Customer 2. Shopping Will Become Even More Social 3. It Makes Brick-and-Mortar Digital (and Vice Versa) 4. Attackers and Incumbents Will Tussle 5. Your Mobile Phone Will Become Your Identity Pros of mobile marketing 1. High penetration rate:The number of mobile users almost double then that of PCs, the mobile penetration rate in HK is 1.5 phones per people. 2. Efficient: Creating content such as images or video for streamlined mobile is relatively inexpensive than PCs. It’s good for promotions, coupons, vouchers and promotion code. 3. Convenient: Cell phones are personal and portable, thus informtion can be received anytime, anywhere. 4. Sharing: mobile connectivity can make sharing informtion a breeze. 2D barcodesm Global Positioning System (GPS) or camera, can attract people to get involved. 5. Consumer relationship management: Mobile phone is personal and private, allowing a more personalized approach to the media. Marketers can receive feedback instantly, leading to a valuable two-way conversation with their audience members. 6. Real time tracking: A quick response time lead to increase tracking potential and marketing understanding. 7. Target-specific: The opt-in nature of mobile marketing campaigns make them more effective than other form of traditional advertising. 8. Adaptable integration: It is easy to cross platforms and promote other media sources by incorporating mobile elements into current campaigns. E.g. Microblogging platforms – twitter. Cons of mobile marketing 1. Current WAP technology inadequate, discouraging web searching and surfing. Mobile phone are less standard than PCs. 2. Scarcity of mobile web sites (only 8% of 1,000 top U.S. brands offer a mobile site). 3. Privacy and permission 4. Mobile marketing is fragmented and complex because of many different handsets and carriers, different types of functionality, and different preloaded apps (i.e. Google Maps on iPhone). 5. Reach is low currently as consumption of mobile content is small (10% of subscribers), and penetration of 3G devices is still low in most countries.
37% of smartphone owners were reported to have used their smartphones for a non-mobile purchase in the last six months. 50% of the US will have a smartphone by the end of 2011. The stats are all too big to ignore. And we went bold and confirmed, that yes, it is the year of mobile commerce, the year of the QR Code: http://mcloughlin.ca/insights/socialfresh-tampa-confirms-mobile-media-year-of-the-qr-code-remains-true/