JC Penney Got Owned

Buying Links and Black Hat SEO is Bad Kids
http://searchengineland.com/new-yor...at-causes-plummeting-rankings-in-google-64529

 

I have seen another thread about this somewhere on DP. Still think it's great that Google doesn't give a damn wether you're a big player or a newbie. Black hats get slapped either way

 

Have not read this yet http://search.slashdot.org/story/11/02/15/003234/Google-Goes-After-Content-Farms

but they baked something into chrome that will help as well.

Nigel

 

I think the NYT should be very careful at pointing the finger. With over 6 million links to the site, you will find that some of their results may also be questionable. Maybe JC penny should investigate this themselves.

Great way to destroy a competitor. Get thousands of unrelated links and then report them to Google.

 

well they made a ton of money via their high rankings before being caught.

 

Lol thats nuts. Thanks fir sharing the article. Will be one I share as the what NOT to do ha.

 

This is the second time in a few months that NYT has gone after a website based on Google Rankings (decormyeyes.com is the other site). However, both times have been something I agree that should have been exposed.

While the NYT articles points out that the links were not similar to the pages they were linking to, that isn't why Google took action. JC Penney was using a link selling site to purchase thousands of links. If you check the link velocity via MajesticSEO you can see that it was a pretty recent event. The moral of the story, DONT BUY LINKS

 

They got the black hat pimp slapped off their head. That's going to kill the search firm, no one will use them now.

 

completely agree there neighbor. that was the first thing we said here at the office. 10-1 they started a new company immediately.

 

That's what happens when you try to cheat the system. Glad they got busted.

 

I think he already faces the plenty from Google and nothing more for it...