Hi. We have created a sales page to sell a lifetime membership on EcoFirms.org. We have hired a specialist to design our dedicated sales page but it's not converting as much as we had hoped for. Could we get some advice on how we could improve our sales page to get more conversions. Please see our sales page here ecofirms.org/add-eco-company.php Any help, comments, advice will be greatly appreciated. We're a non profit organisations so our resources are limited. Thank you!
I personally think your overall page is fine. But the BIGGEST and most probable mistake is the one that has the card shaped icon on the top! You should remove this and advertise some KEY COMPONENTS your product offers right at the top. Something very eye catchy and something that appeals to your niche. Some text that I would want to read and I should be wanting to scroll down to the page to find out more. Right now I'm just not feeling it. As my first reaction, I would've closed the page without bother to scroling down. So I think this is the biggest thing you need to work on, adding content to the FOLD of the site. Hope this helps. Thanks
if you can afford it (meaning have enough traffic) have multiple versions of your sales page and serve them randomly, than evaluate conversion of each page. "it's not converting as much as we had hoped for" does not mean much unless you have prove that other page converts better
As Adnand mentioned, get rid of that huge graphic under your banner. That is the most important part of a page and that image does nothing for you or a visitor. Actually, after looking at the entire page, get rid of it all. It tells a visitor absolutely nothing. I scanned down the entire page and was unable to tell something as basic as "what is the purpose of this site?". It does not tell me anything. Looks like you might be selling web pages or hosting. Can't really tell. Maybe if your site was a very well known and branded product or service, you could possibly get away with something like that. But for now, it really doesn't make sense. Hope this helps, Zeek
My suggestion is to remove the "card" shape ads on your site. It is too big and not include enough sales information. Why not add a smaller one and type something ineresting?
Looks like you need to understand the difference between Features and Benefits? Features are details of what your product or service can do - but don't focus on these too much Benefits describe how the features help your customer - you haven't made this clear at all. For example ECO Certificates is a feature. Ask youself the same question as your visitor will have = so what? You need to spell out in detail how this will increase their sales / conversions by xx% (backed by test results you can show people if asked) Then you need to clean up the page - so that it's crystal clear that visitors have just 2 option = sign up and pay or leave
Thanks everybody for your comments. They are very helpful! We have already made some changes but will keep working on the features and benefits section To see the changes revisit ecofirms.org/add-eco-company.php
Mainly focus on the product,Dont over emphasize,Little info is giving you big sales when it reaches interested clients
Weird, I just tried going there and get an error that your site isn't hosted there etc. Now it works. Maybe check out your host, seems you're down from time to time? Anyway, work on the color of your headline, it's almost unreadable. Make it attention grabbing and red. The headline and first paragraphs need to suck your visitors into reading more of your copy, so work on that.
Here are my top 4 resources when looking for ideas to implement on my salespages. 1. http://whichtestwon.com/ 2. http://www.abtests.com/ 3. http://visualwebsiteoptimizer.com/split-testing-blog/ 4. http://www.conversion-rate-experts.com/blog/ And check out other related sites for ideas on how to position your product.