In an increasingly crowded online marketplace getting on page 1 of Google is becoming harder and harder. So how do you do it? Well you could invest a huge amount of time in creating hundreds of pages of keyword rich content and back links. You could pay an online marketing agency to do it for you. Or you can take a simple shortcut, one that is virtually guaranteed to have your site listed on page 1 of Google within days. So what is this shortcut? Google have been experimenting with universal search for some time now. So when you carry out a search Google doesn’t just display snippets of text from the highest ranked sites as it used to. It also shows you images, video, news, shopping results and much more! What this means is that if you have a #1 video on Youtube it is also highly likely to be displayed on page 1 of Google video results. Add your website URL to the description of your video and you instantly have a way of attracting lots of new traffic to your website. With a little more work, it’s then very straightforward to get your video shown on page 1 of Google universal search. Here’s an example: If you search in Youtube for “Essex online marketing†you will see that the top video is one with that title which I uploaded on 21st December 2010. The video is optimised for that keyword which is in the title, description and tags. Go to Google, select search for videos and you will see the same video, also in the #1 position. Now select search for everything in Google and you will see a thumbnail for the video right in the middle of the page under Videos for Essex online marketing. Et voila! A page 1 Google listing just for uploading one video! It works so well because at the moment not many people are using video marketing but that won't last forever so better get your content out there asap and start building up your views and subscribers.... If anyone has any questions about how to do it ask away. I'd also be interested to hear about your experiences of using video marketing. How easy have you found it to get your video to #1 and what methods have you used to build links to your videos and get views and comments (other than buying them)?