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How to determine if keyword is profitable

Discussion in 'Google AdWords' started by GeXus, Jan 5, 2011.

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  1. #1
    I have a campaign where each week/month keywords seem to go from profitable to not profitable. It just varies so much. What time frame would you look at to determine if a keyword is profitable or not? or what kind of volume?

    It's hard to determine if I should keep a KW or not, when last month it did well, now this month it's not...
     
    GeXus, Jan 5, 2011 IP
  2. wounded1987

    wounded1987 Well-Known Member

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    #2
    maybe reach some 200 clicks for the keyword or some 400 clcks just to be safe?
     
    wounded1987, Jan 5, 2011 IP
  3. Aquarezz

    Aquarezz Notable Member

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    #3
    Why don't you take the average rate of 1 month? That should give enough information ;)
     
    Aquarezz, Jan 5, 2011 IP
  4. fizzer mark

    fizzer mark Peon

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    #4
    ya 1 month average rate iz enough to check....:d
     
    fizzer mark, Jan 5, 2011 IP
  5. alexmcphie

    alexmcphie Peon

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    #5
    just do the math
     
    alexmcphie, Jan 5, 2011 IP
  6. ramtripper

    ramtripper Peon

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    #6
    take it on a quarterly period, thats usually how u do it if u want a real good estimate
     
    ramtripper, Jan 5, 2011 IP
  7. Balendra Singh

    Balendra Singh Active Member

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    #7
    search on Google see total About ..... results after than use Google key words tool to find monthly local and global searches....
     
    Balendra Singh, Jan 5, 2011 IP
  8. Steve Marino

    Steve Marino Peon

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    #8
    Use Google Adwords:

    https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
     
    Steve Marino, Jan 5, 2011 IP
  9. fdamours

    fdamours Peon

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    #9
    No matter the tools you use, experience; learning from your mistake will be your best guide.

    Do not blow a huge budget but, experiment and if you can afford to try 2-3 months and see how thing goes and change your strategy on the way.
     
    fdamours, Jan 7, 2011 IP