For nutshells, a PRESS RELEASE is all about the publicity especially for your online business. The more publicity you do for your goods and services the more your business gets recognized everywhere online. According to Wikipedia, Press Release, is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. The use of the Press Release is to catch attention to public, clients or traffic online announcing news such as scheduled events, personal promotions, awards, sales, news product and services. Here is a PRESS RELEASE EXAMPLE to give you idea on what an effective press release look like.
Nice post. Press release helps to give high pr one-way backlinks so press release submission is good way of off-page optimization
its easy to have traffic from press release and links coming from this site can be easily indexed by SE.
Am always having trouble in creating press release because I always make promotional and that's the way it should not be. Thanks for sharing this!!! I'm not writing press release now a days because of that.
but there are Press Release sites that allows this promotional content pointing to your site.. I share my list soon, I'm quite busy now a days for upcoming wedding. I'll send you PM if you need one or I'll post the list here.