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Press Release Submission Worked For Me!

Discussion in 'General Marketing' started by blueboxer, Dec 27, 2010.

  1. #1
    I recently did a press release submission two weeks ago for the website that is listed in my signature.

    I was looking at my traffic stats for today and noticed an unusual increase. A little research and I noticed they my site was mentioned on the New York Times Website. They also used a keyword to link to the site.

    So I guess if you have legitimate business/blog the main stream will mention it.

    Oh - I used a digitalpoint member to do the pr service for $7. So I didn't use one of the majors.

    Not the biggest news in the word; but it's definitely work sharing.

    By the way - if you are a small business onwner in the US and want to share your entrepreneurial story please contact me through the site.
     
    blueboxer, Dec 27, 2010 IP
  2. SamFrankly84

    SamFrankly84 Member

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    #2
    That's the greatest thing about press releases -- Your content can be syndicated and shown on thousands of websites if you simply get lucky. :D Glad to here it worked out for you!
     
    SamFrankly84, Dec 27, 2010 IP
  3. cazort

    cazort Peon

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    #3
    I've had good luck with prlog.org. I've had releases show up in google news, which can easily net you a lot more views beyond what you get on the site, but even if you don't get into google news, the site has a lot of traffic and you'll get a fair amount of views just from local traffic, even if you don't share or post your press release anywhere. The click-through rate is pretty good.

    It's very time-sensitive traffic though. You'll see a short burst within 24-48 hours, then a trickle for a week or so, and then it's basically done.

    Another benefit of writing a press release is that if you write it well and it speaks to people, it will get published. I've never gotten into a mainstream paper or website (yet) but I've had press releases published (permanently) on numerous websites. It's a great technique to use, especially when you roll out a new feature or announce a key change to your website.

    If you want to check out how I've used the site, here's a link to the press room for RateTea.net. I'm open to suggestions of how to use the site better; I feel relatively inexperienced at writing press releases and I'd like to get better at it.
     
    cazort, Dec 27, 2010 IP
  4. Profit Peak

    Profit Peak Guest

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    #4
    If you take the time to write a press release, do you also submit it locally or off-line?

    Where else can you submit a press release besides free / paid online press release sites?
     
    Profit Peak, Dec 27, 2010 IP
  5. rohnsmith

    rohnsmith Active Member

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    #5
    thats good thing that your site get listed on website of new-york times. I don't think that it will work for everyone as well...
     
    rohnsmith, Dec 27, 2010 IP
  6. serenarichard

    serenarichard Peon

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    #6
    But before submitting any press release you must know which niche you are targetting.
     
    serenarichard, Dec 27, 2010 IP
  7. merien

    merien Greenhorn

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    #7
    Press releases are very good instruments in the marketing mix. I always try to get in a few links and write with the journalist in mind.
     
    merien, Dec 28, 2010 IP
  8. Digital X

    Digital X Member

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    #8
    I've been told that press releases is a gorgeous way of marketing your company. :)
     
    Digital X, Dec 28, 2010 IP
  9. bigerdan

    bigerdan Peon

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    #9
    Would you mind stating who offered this service that brought this result. I am interested in trying this out for my site. Thanks in anticipation.
     
    bigerdan, Dec 29, 2010 IP
  10. turnkeyinternet

    turnkeyinternet Active Member

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    #10
    Would you say that paying for PR submissions is worth it? Has anyone had a good experience with PRWeb for example? I've used it several times and have always had good results-- far better than submitting my PRs everywhere manually-- but would you all say it's worth it for the rather significant amount of money traffic-wise?
     
    turnkeyinternet, Dec 29, 2010 IP
  11. cazort

    cazort Peon

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    #11
    I haven't used these, but I think in general, paying for PR submission is not something you do for the traffic. The advantage of using a paid service like PRWeb is that you're more likely to get picked up by high-quality news outlets. This can bump you into a new realm of legitimacy, if it happens. For example, if your press release is published in a newspaper or magazine that has print circulation, you've just got print circulation for no additional cost. Also, if you get into a news site that's archived in google news archive, your site is now mentioned in google news archive, which is also a big step.

    What's best, however, is if your press release gets the attention of a journalist who contacts you for an interview or for more information, or who researches your site on his or her own, and then writes a legitimate, well-researched article that is not just regurgitating your press release. This is the best kind of mention. People know that press releases from businesses are essentially promotional material, but a legitimate article means that someone thought your site was worth writing about. That's what you should aim for.

    If you don't think you have a good enough site and are good enough at writing press releases to have a shot at getting picked up by more mainstream news outlets, I wouldn't waste your time with a paid submission, just stick with a free one. The main benefit is not the up-front traffic but the long-term benefits of getting covered in legitimate news sources.
     
    cazort, Jan 12, 2011 IP
  12. rain21

    rain21 Active Member

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    #12
    you got success with that, im trying to do it these days..
     
    rain21, Jan 12, 2011 IP