Hi, What can benefit your SEO in the long run? Many say Online Reputation Management (ORM). What does it mean??
SEO helps to rank your website in the Search engines. If you are targeted with the proper keywords like your products & services then it will help you to get the leads from your website...
If you maintain your targeted keyword at the top spot/ frontpage of Google and major search engines, you can make sales/ money or get new customers for long term.
In the long run -> quality and frequently updated content! Something what it's worth to link to -> natural backlinks!
More unique reviews and great articles will benefit your seo in the long term. Inbound links is a consequence of unique content.
SEO works will help your site to rank high in search engine. If your target visitor from search engine SEO is must.