Longer Pages Get More Money

I've been using adsense for a while now, and I have been analysing my results. Here are the findings from plotting the number of words on a page Vs the number of page impressions the page got last month. The stats come from 50 pages that all come from the same section of my website, and are on related topics. Each page deals with one distinct topic. All the pages are mostly words with very few graphics.

As you can see, longer pages get more hits. I can see from my adsense stats that more hits equals more money. So my conclusion is, don't be afraid to be verbose.


Vertical = words on page
Horizontal = AdSense page impressions last month

 

Nice graph.

Another way of proving that content is king.

 

Content, of course is King and I still say it even affects the PR huh matt! lolz...

 

Now everyone will write articles with 2,000 words

p.l.u.r.

 

Interesting findings but I don't think it's as simple as that.

I've had content-rich pages in the past which have been hammered by visitors that haven't converted at all simply because I've met their demands. Their search is over.

It's hard creating compelling content that'll get the user to click through to other related sites through your Adsense ads. I've found that the pages that convert the best are the ones that leave the user wanting a little bit more.

Striking a balance is difficult.

 

Yes, that's true. In my pages the people are looking for a service that they want to buy. I don't provide the service, but I can tell them more about it, and where they can get it, how much it will cost etc. And while they are reading, hey, here's some handy AdSense to click on. I think this model works well, and can also be used with affiliate links.

 

You have to strike a balance there, like you said... balance. Long posts doesn't mean reaallly long. Long as in content rich. Keyword rich is the key, and why don't you try adding an adsense unit right at the end of the post...

 

So is what you are saying is the more content on a page the more content there is for a search engine to find and therefore relate to that page and therefore have good reason to list that page for more search topics and therefore send more people to your page. OMG that makes complete sense...

Noooo... The secret is out! Content is KING! *Runs off to sell all of his sites*

LOL - just kidding! I definitely think writing pages with more than 400 words is the way to go though I generally draw the line at around 800 words because then you can dilute your key phrases a bit much or if you try to keep the keyword density up then the repetition of the phrases starts to not only look spammy to users but also to search engines. But yes I definitely think a fairly lengthy article always not only is more informative for users but also tends to do fairly well in the SERPs as well, gotta love win - win situations!

 

Maybe someone should analyze the correlation between per-click revenue from longer pages versus shorter pages. I wonder if there is a way to do it, and if there is, what the correlation is...

I am a newbie on adSense, and my per-click rate ranges from $0.01 to $0.64.

FlexBux - Your Money, Use It Wisely

 

Wouldn't a better measure be the number of ADSENSE CLICKS per page length, rather than IMPRESSIONS per page length? We're interested in conversion.

The way you have it, you are measuring how many times visitors have viewed a page in relation to page length. Visitors don't know how lengthy a page is until AFTER they click.

Maybe you've just mislabeled the graph?