reciprocal l Links

Many SEO strategies revolve around Page Rank and/or ONE way back links. I too subscribe to this as a paramount way to obtaining optimal results. However, I have seen a site that has many reciprocal links as ranks high for many key word terms. The SEO I believe he is using also touts ONLY rec. links, any ideas or thoughts on how important or not theses links really are?

Thanks
James

 

One way backlinks are much better than reciprocal backlinks. Reciprocal backlinks used to give you a nice boost years ago.
Now it's a different story. If you can't get enough one way backlinks try 3 way links exchange. It's better than reciprocal backlinks.

 

One way links are most important but some reciprocal links are also important. So, many reciprocal links are not good for websites.

 

Reciprocal links have less value then one way links to your site.

 

Agreed, if you can't get one way links, look for 3 way exchanges, you'll get better results typically.

 

Any link is imp... Sometimes Google algorithms can be cheated by reciprocal links.... It doesnt mean that you can always cheat the algorithm

 

i think reciprocal links are only bring you some traffic.and it is not helpful to improve the page rank in any way.But one way links from high pr site will really increase your page rank well.