i got this article by mail and i wana share it with all of u Here are some eye opening stats of some AdSense experiments I did recently. AdSense Experiment 1: Website name: xxxxxxxxxx PPC campaign duration: 28 days Spent: $32.16 Earned: $82.39 Profit: $50.23 AdSense Experiment 2: Website name: xxxxxxxxxxx PPC campaign duration: 64 days Spent: $75 Earned: $223.89 Profit: 148.89 I have a site that makes more than 14 times its Adwords spent in AdSense earnings - and it gets absolutely no SE traffic. Now you do the maths, if you have 10 such similar high quality, high paying websites. Now great news for you: Google promotes this money cycle. No it’s not a fraud! And I have a solid proof for that - https://www.google.com/adsense/medicalcoding The above case study will prove that. Google itself has published a case study of a publisher who bought Adwords traffic and is earning through AdSense. I am going to tell you exactly how webmasters do it and make thousands out of it. And if you do it properly, sky is the limit to your earnings. Turn your mobiles off now, get some glue, and apply to your seats. I am whispering this only to you, don’t tell it to anybody else. It’s a great idea - how to make AdSense money through AdWords. First you will need to visualize AdWords as a traffic source (which is paid). For creating a cycle of making money from Adwords through AdSense, you will need the following ingredients. 1 – High CTR 2 – Traffic from AdWords 3 – High paying keywords 4 – Targeted Content 5 – SmartPricing explained: Never violate almighty Google 6 – The last and ultimate secret tricks 7 – Illegal stuff? Now let me explain to you the quality and quantity of all the ingredients you will need to get the green cycle that gets you AdSense money through AdWords. 1 – High CTR There is a reason why you should have high CTR. It should be NOT LESS THAN 10% even in the worst cases. Now, how did I reach at this figure? Suppose you are buying traffic for 5 cents per click from Adwords, and at the end of the day, you get 100 visitors. Now, out of these 100 people, if 10 people clicked your AdSense ads, then the payout of those 10 clicks should be more than $5 (that you spent on Adwords) to earn you any profit. Or you can say, EPC should be at least 0.50 cents. Let’s use some more valuable stats. Generally, highly qualified traffic clicks are more on AdSense blocks, depending upon your content and placement of your AdSense blocks. I have managed to get up to 20% CTR on Content Websites. 100 visitors from Adwords 20% CTR 20 clicks Spent – $5 Earned - $14 on a particular day EPC average was $0.70 2 – Traffic from AdWords Traffic from AdWords is easy to get. All of us know how to opt for an AdWords account. But it needs to be managed properly so that we may get maximum traffic with minimum investment. Tip 1 – Include as many low paying keywords as possible. Get to overture, Get to WordTracker, or any other site you know. Get creative and make your own too. Keyword Country database can suggest you millions of such low paying keywords along with the high paying keywords. Tip 2 – Don’t pay more than 5 cents to Google AdWords initially. No matter how much traffic you get, just do not pay more than 5 cents in the beginning. Wait for a few days. One week is the best time to draw the average of how much you were in profit. If you feel you can do better by increasing the CPC on AdWords, go ahead! Tip 3 – Optimize your ads till they have the highest CTR. Use more and more COMMONLY known GENERALLY spoken keywords. Try including search keywords in the ads in such a way that Google shows them in bold when someone views your ad. Tip 4 – Use suggestive low cost keywords to further boost the traffic on your website. This tip is a bit risky, so it should be wisely used. In certain cases, it can be a deciding factor - Double or nothing! For more tips on Adwords: http://www.webmasterworld.com/forum81/2839.htm 3 – High Paying Keywords High paying keywords are the key ingredient of the entire recipe. It’s the heart of the entire system. Don't try this without High paying keywords. Make several web pages around a topic that contain high paying keywords, and link them with one another. Don’t try it on low paying keywords, as you will be spending away lot more on AdWords than what you earn from AdSense. More the advertisers bidding on a keyword, higher will be your EPC - and of course, broader will be your smile. When I say "high paying keywords," I don't mean the ones with Higher CPC. It's a big mistake to judge a keyword as a "high paying" one just on the basis of CPC. Only Keyword Country lets you predict your earnings per click before even targeting keywords. Try using keywords that have low competition with advertisers paying high on it. You can find thousands of undiscovered niche keywords in Keyword Country’s Database. Don’t worry much about the traffic, it’s the job of AdWords to send the traffic to your website. But don’t get too easy on that either. You can learn how to choose the best AdSense keywords from : http://www.keywordcountry.com/choosing-best-adsense-keywords/ 4 – Target Your Content With High Paying Keywords Here is how to target the pages for high paying keywords. Internal Optimization : Internal Optimization includes Meta tags, Title Text, Optimization of content, and internal linking of your website. Here we will learn how to increase relevancy of ads and how to inject keywords that will help you get high paying ads. Internal Optimization has a high impact on the relevancy of ads and CTR. External Optimization : This includes the web pages that are giving links to you (external profile of your website), anchor text being used to link your website, and many more variables that search engines use to evaluate the authoritative importance of a web page. External Optimization helps bring relevant traffic to your website and enables you to earn more by getting more CTR (Click Thru Ratio). Here is how to apply high paying keywords in your webpages : http://www.keywordcountry.com/how-to-apply-top-paying-keywords/ If you want to apply high paying keywords on existing web pages (already crawled by Mediabot), please don’t expect the increase in income the next second. Google takes time to refresh its ads (maximum 15 days). So, don't just log on to adwords and start a campaign right now. Make sure that you are getting high paying ads, and that you have implemented high paying keywords correctly. Creating new optimized pages on the website can show you immediate results (if your website is being crawled by Google regularly). Keyword Country lets you predict your EPC (Earnings Per Click) before even targeting a keyword with its Average CPC. That's the best way to find out if the keywords are really high paying or are just artificially inflated keywords. 5 – The Last and the Ultimate Secret Hold your breath. This is a never-told secret. The whole reaction starts from AdWords. What is AdWords? – Source of paid traffic. You are bringing in paid traffic. But, is Adwords the only way to get paid traffic? BINGO! You got my point. Discover other cheaper ways to buy traffic. There are many other smaller PPC engines that can collectively give you as much traffic (or sometimes more) as you want, giving you more returns than you can handle. 6 – Tackle Smart Pricing You need to take special care of SmartPricing here. Here is what Google says what SmartPricing is: “How smart pricing works We are constantly analyzing data across our network, and if our data shows that a click is less likely to turn into business results (e.g. online sale, registration, phone call, newsletter sign-up), we may reduce the price you pay for that click. You may notice a reduction in the cost of clicks from content sites. We take into account many factors such as what keywords or concepts triggered the ad, as well as the type of site on which the ad was served. For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras. Google saves you time and hassle by estimating the value of clicks and adjusting prices on an ongoing basis. With improved smart pricing, you should automatically get greater value for clicks from ad impressions across our network, all with no change in how you bid.†The major factor: NEVER EVER TRY TO CHEAT GOOGLE. Don’t host content that your visitors don’t want to see. They came on your website in good faith that you will give them quality information, exactly what they are looking for. Just putting crap there, and stuffing the search results of a search engine is what Google hates. If the visitors are given carp information, they will never be good buyers, or will become resistant to the convincing power of the advertisers where your AdSense code is directing them to. Google will sense that the traffic form your website is of poor quality, and you will get a shock of SmartPricing. 7 - Is All the Above Stuff Illegal? Who said that? I happened to make a very informational site, and then to help bring some visitors to my highly informational site, I used the adwords to promote it. Of course, since this site is just sprouting, I don't have the capital to bid on the $X keywords, so I am starting out slowly, and bidding on terms with lower volumes of searches. Currently, in order to help supplement the income of my informational site, I have chosen to use Google's excellent AdSense program while the site begins to show up in the search engines.... who knows, maybe I'll just keep on using Adsense and Adwords for the foreseeable future. There should be no issue as long as your site is decent and does not say "click my ad." Google must have thought about this trick already and it must be silently happy to see the advertisers run such money loops. But Google can't shout it loud to the community. Webmasters who are buying ads from Google and boosting their AdSense are actually helping Google to make more money from high paying advertisers. It’s a win-win game for Google. Will you take action against a person who is paying to help you? Yes, it is illegal if you bring Adwords traffic on poor content. Google will curse you with its SmartPricing phenomenon, and will limit your earnings. Google wants your help, but not at the cost of its own reputation. Never ever try to cheat Google. Conclusion Choosing such high value keywords on which you can bring paid traffic is quite critical in this entire trick. Choose Keywords that have - 1 - High CPC 2 - High Number of Advertisers 3 - High number of Clicks 4 - High Average CPC
Great post! Its wierd as i was thinking about testing a campaign with this (using adwords to make make money on adsense) but obviously you have to get everything right - like you said - using high-paying keywords on the target page but bidding on low priced keywords on adwords. Good stuff, Thanks.
Yes thats for sure, the arbitrage game is just that a gamble. Ive toyed with it and most of the time broke even or made a lousy 10$ over the month. Its not for everybody. Ive put that aside for now to try the seo strategy. Health and Prosperity, Rome
My humble opinion: It's hard to be consistent with adwords-adsense arbtrage. Google is constantly on the prowl for adsense publishers looking to make a fast buck. I do however think that adsense is a good tool to subsidize adwords spend. Suppose you sold "Blue Shirts". The guy looking for mauve shirt on your site may leave disappointed. Might as well expose him to an adsense ad. for mauve shirt, if you know that you only have blue shirts to sell.
It seems to me that a useful twist would be to buy traffic from ad networking which are less expensive than AdWords and monetize that traffic with AdSense.
The one important thing you need to keep in mind is that if the visits you are buying from the ad sites come in the form of popup or popunders, you'd be breaking Google TOS. Vito
Ahh... I was thinking more along the lines of buying traffic from other CPC contextual ad networks. I tried a test with buying traffic from those popunder people and the results were (unsurprisingly) so close to zero as to be indistinguishable from zero.
I kinda suspected you might have been referring to something other than the popup/popunder specialists, Will, but I wasn't sure, so I thought I'd throw in the caveat just to be sure. Have you had success using other CPC contextual ad networks? Vito
I have not tried, yet. I have made all my success through "organic" SEO. But the concept is so tempting... I should set aside money for a few tests.
I still think the arbitrage idea is too hit/miss. One could make a full time out of exploring keywords, looking at adsense monetization and essentially spend the day looking at the adsense / web stats. Even if it works today, it may not work tomorrow. For instance, I just enabled a very large campaign(about 15,000 creatives) for my adwords account a couple days ago and got a LOT of traffic from parked domains. No ROI...and I turned off (content) real fast too. I imagine any advertiser watching his bottomline would do the same. Any advertiser not watching his bottomline, will be doing a fruitless "brand building exercise". "Organic" adsense would actually be less work...although, "naturally" would take longer. JMHO.
By the way, the 3rd tier PPC engines have an incredible amount of click fraud. I don't think there would be much adsense revenues out of them. Also, Will's contention, no click no pay is not very realistic(although it's logical). It's because these 3rd tier PPC engines make you pre-buy advertising and may or may not EVER deliver the traffic. All in all, arbitrage is too much work. Might as well write content, syndicate it, build links, blog etc.