Hi Everybody, My Email open rate and click rate is getting slow. how can i do? can some one give me a suggestion ? before, the open rate is 30% and the clikc rate is arround 30%-40%, now it down to arround 25%. Thanks!
We really need more information to be able to help you properly. How often do you email your list? How often do you pitch them? Are your subscribers coming from a new traffic source? How is your unsubscribe rate? It may just be a matter of writing better subject lines and more compelling emails. It could be that your list has gone dormant. It could be that they are sick of salesy emails. It could be that you haven't done anything to make them happy recently. It could just be dumb luck. It could be a whole lot of things. Why dont you try to provide some more info and see if anyone has anything to offer in the way of advice.
Hi Allen, Thanks for your reply and advice. Our email list is from 2008 to 2010, we send them twice a week. all members are from our website. our unsubscribe rate is 0.2%. I agree what you say, maybe they didn't get something to make them happy. i wonder what will make them happy? good deals or something. Thanks!
Do you split test your subject lines? If not, you really should. For each message you intend to send, write at least two very different subject lines, then send one to 10% of your list, the other to another 10%. See which gets the higher open rate, then send that to the other 80% of the list. It's more work, but every time you do it you'll be learning about what "clicks" with your subscribers, and you'll get better and better. C.