Duplicate keywords across ad groups

I have recently come to manage an Adwords campaign that includes multiple brands that compete with one another for the same keyword traffic (same account). So on a particular SERP page all or a combination of brands may appear at once.

Having the overlapping keywords mean that I am boosting up the prices for the keyword(s)--I would like to assess how much my costs are inflated (or could be deflated) in this scenario. What would be the clearest/easiset way to model and illustrate this effect?

Any thoughts would be appreciated.

TIA.

 

Only one ad from your account can appear for a particular keyword - the one that Google sees as most relevant.

I find your question a bit confusing...

 

Not too confusing but Sojan himself is confused.

Suppose I have a car dealership and sell Fords and Toyotas. I bid on "ford focus" and "toyota camry". This does not boost the price up as you say. There is no overlap just because they happen to be of car makes and models.

The price you pay depends on two things: your competitor's (the ad below you) adrank, which is his QS times the bid, and your own QS. If the competitor is willing to bid $10 for a keyword, this will have an effect on your costs. His QS will have an effect as well. You can reduce that cost by increasing your own QS. It's all explained in the Adwords FAQ. There's even the formula Google uses.

 

You should create separate campaigns for each your brands. This will help you easy to find relevant keywords with those brands and more flexible to manage .