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Click Through Rate of 0.32%

Discussion in 'Reporting & Stats' started by Jake Howard, Sep 7, 2010.

0
  1. #1
    Hi All

    I am hoping someone can provide me with some advice on my click through rate, and let me know if it is really bad. My stats for last month are below:

    Page Impressions: 52,984

    Clicks: 167

    Page CTR: 0.32%

    Page ECPM: $1.12

    Earnings: $59.25

    My keywords are "Horse", "Racing", "Jobs" and my domain is www.racingjobs.com.au

    If you have any advice on my stats or what I could be doing to improve them, please let me know.

    Cheers

    Jake
     
    Jake Howard, Sep 7, 2010 IP
  2. RRWH

    RRWH Active Member

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    #2
    a 2 second look at your site reveals that you only have a single block in the right column.

    What about a larger ad-block - like a 120x600 in that column? - it would work on most pages, just a few with less content you could leave as-is.

    You could also include a link block between your postings - say at the top and bottom of the job postings.
     
    RRWH, Sep 8, 2010 IP
  3. learn2earn

    learn2earn Well-Known Member

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    #3
    Too bad Placement of ads. One one ad slot. What can you ask more for 167 clicks and $60. Thats a good amount for those number of clicks. Believe me.
     
    learn2earn, Sep 8, 2010 IP
  4. tradingstocks

    tradingstocks Peon

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    #4
    Definitely consider moving your ads. Google indicates that the spot directly above your content is where you'll get the most clicks. Google this phrase "Where should I place Google ads on my pages?" and the top result should be Google's "heat map." The map indicates you're using one of the least-effective ad slots.
     
    tradingstocks, Sep 8, 2010 IP
  5. sulmaanaslam

    sulmaanaslam Peon

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    #5
    Woah. You can ad upto 3 blocks so make use of it
     
    sulmaanaslam, Sep 8, 2010 IP
  6. vallento

    vallento Member

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    #6
    Bud I would defenitly get some more adsense ads up on the site. And make sure you try and get them integrated in to site. What I mean with that is that they should look like they are a part of the site.
     
    vallento, Sep 8, 2010 IP
  7. Jarodboy

    Jarodboy Prominent Member

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    #7
    I would try to change the ad placement if I were you...
     
    Jarodboy, Sep 8, 2010 IP
  8. info

    info Well-Known Member

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    #8
    add 2 more ads on every page
     
    info, Sep 8, 2010 IP
  9. mohanpic

    mohanpic Peon

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    #9
    You using only one ad on your site . I will suggest you one text link ads or text big text ads near header and banner in sidebar ...
     
    mohanpic, Sep 9, 2010 IP
  10. Steupz

    Steupz Peon

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    #10
    That's a good CTR for me
     
    Steupz, Sep 9, 2010 IP
  11. Ironclad

    Ironclad Peon

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    #11
    You need to experiment a bit with your ad placement. You also need more ads on your website. You've got a decent amount of page impressions, what you need to do is to make more use of it.

    You need to have some ads subtly placed between your postings (within the heart of your content).

    Looking at your site, it seems that Google isn't really delivering content related ads to your website. You might need to tighten up the keywords that you're focusing on. Jobs, Racing and Horses seem to be a little too general for Google's content assesment software and they seem to be giving you generic ads. If your ads aren't content related you won't get many people clicking on them. So you need to do something about your keywords and something about how Google see's them.

    Good luck.
     
    Ironclad, Sep 10, 2010 IP
  12. Wooh

    Wooh Guest

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    #12
    Well it's a good CTR for me man ...
     
    Wooh, Sep 10, 2010 IP
  13. tattoos

    tattoos Prominent Member

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    #13
    Whats the CTR on the bloodstock banner?

    First thing I'd do is add a privacy policy (its required if you use AdSense), then nofollow the bloodstock banner link. (they are your competition)
    Not sure how much their paying you for it, but it may be worth replacing it with a 468x60 AdSense image unit and see if that pays any better (tell bloodstock they can target your site through AdWords if they want).

    You could also add a 728x15 link unit in between the track work header and current listings div... or if your bold and really want to increase your CTR, add a 728x90 ad unit there.

    A bit of housekeeping may be in order too...
    <head><meta http-equiv="content-type" content="text/html; charset=utf-8" /><title>RacingJobs.com.au</title><title>RacingJobs.com.au – Horse Racing Jobs</title>
    HTML:
    Remove the first title. Its like that all through your site.

    When doing a site search, and looking through the results, it looks like Google are displaying most of the job listings with the first title (EG: RacingJobs.com.au) but some are showing as either Job location + title, or a mix of Stud name + location + title.
    Try and auto generate a different title for each listing... I would have job title + company name + your URL EG 
    <title>Trackwork Rider - Hickman Racing - RacingJobs.com.au</title>
    HTML:
    Also all your descriptions are the same. If you can, auto generate the description to include your sites title (not the url) + job title + company + location + EG:
    <meta name="description" content="Horse Racing Jobs - Trackwork Rider, Hickman Racing, Warwick Farm, NSW" />
    HTML:
    That should help improve the ad targeting as well as optimize the site for search engines.

    hope that helps.

    Cheers
    James
     
    tattoos, Sep 10, 2010 IP
    Jake Howard likes this.
  14. Project Mobius

    Project Mobius Peon

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    #14
    posted 3 days ago, no sign of OP coming back, what's the point of asking?
     
    Project Mobius, Sep 10, 2010 IP
  15. averagejenny

    averagejenny Peon

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    #15
    I am trying to increase my CTR to 1-3%, Mine is under 1% but I am trying to increase it with getting more traffic..
     
    averagejenny, Sep 10, 2010 IP
  16. jcmilligan

    jcmilligan Peon

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    #16
    That CTR does appear to be low. However, it really depends where your traffic is coming from. If they are coming there from google search then you will mostly have higher click-thru rates. If they come from social media sites or elsewhere they are just browsing. Do you know the percentages of traffic?
     
    jcmilligan, Sep 10, 2010 IP
  17. cjmo75

    cjmo75 Active Member

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    #17
    I actually think that is not bad for those keywords. Adsense just doesn't pay like it used to and it's not getting as many clicks. My stats are similar.
     
    cjmo75, Sep 10, 2010 IP
  18. greatme

    greatme Active Member

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    #18
    First of all Change your Ad placement. Try to use Larger Ads instead of small ads. And earnings are good in my opinion for that type of keywords and placement. If you try larger ads they gets more clicks.
     
    greatme, Sep 10, 2010 IP
  19. Jake Howard

    Jake Howard Well-Known Member

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    #19
    Thanks for the feedback everyone, much appreciated.

    I am going to play around with some additional ad placement, and I am also going to have a look at my code thanks to tatoos.
     
    Jake Howard, Sep 16, 2010 IP
  20. tattoos

    tattoos Prominent Member

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    #20
    Although I did answer your PM, and this is not really related to your OP, I though I would post a revised version of some of the answers I gave you here as well for anyone else that has similar issues.
    ------------

    I see www.racingjobs.com.au= PR 4, clicking on the banner logo or the Javascript "Racing jobs" link takes you to www.racingjobs.com.au/default.aspx which is a PR N/A (unranked)

    Google (and others) look at example.com and example.com/default.html (.aspx .php .htm etc) as different pages with the same content.
    They usually choose one to rank and sometimes remove the other one from their index.

    So all the links throughout your site that point to "default.aspx" are passing PR juice to a page that will not rank... essentially wasting/stopping the flow of page rank back to your homepage. (This is important and should be fixed... Google the term "Canonicalization" if you need anymore info)

    You can fix this by changing
    <a href="default.aspx"><img src="img/logo.gif" height="60" width="372" title="RacingJobs.com.au" border="0" /></a>
    to
    <a href="/"><img src="img/logo.gif" height="60" width="372" title="RacingJobs.com.au" border="0" /></a>

    and
    <a id="RacingJobs" title="Racing Jobs" href="Javascript:OnMenu('home')">Racing Jobs</a>
    to
    <a id="RacingJobs" title="Racing Jobs" href="/">Racing Jobs</a>

    The same applies to these other sites.
    www.australianracingboard.com.au = PR 4
    www.australianracingboard.com.au/default.aspx = PR 0
    www.ardex.com.au = PR 3
    www.ardex.com.au/default.asp = PR 2

    PP
    try this template.

    You don't need to link to it from every page on your site. I'd recommend placing a link to the PP in the footer of your homepage only.

    I'd also recommend only linking to the Help, About Us, Links and Terms pages from the homepage as well and removing all other links to those pages throughout your site.

    The reasons for this I won't go too far into, but just say basically these are not important pages, so having links to them on every page is a waste of PR juice.

    Site wide external links in the footer (EG: "Site by Ardex Technology | Service provided by The Australian Racing Board") I wouldn't recommended either. Having it once on the homepage is OK. Having it on every page could make it look like paid links, or self promotion.

    I would just have "About us" as your title, no need for any more than that. The description can be something like "About us and the services we provide" or whatever...
    These pages aren't as important as the jobs pages of your site. So I wouldn't try to compete with them by adding keywords to the title.

    Make sure the 301 is set up properly... I get a 302 Moved Temporarily when I check with either Rex Swain's HTTPview or web-sniffer.net

    Receiving Header:
    HTTP/1.1·302·Moved·Temporarily
    Server:·Sun-ONE-Web-Server/6.1
    Date:·Fri,·17·Sep·2010·23:13:32·GMT
    Content-length:·0
    Content-type:·text/html
    Location:·http://www.racingjobs.com.au
    Connection:·close
    ------------------------------------------------

    Cheers
    James
     
    tattoos, Sep 17, 2010 IP