On page optimisation...

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code and Off Page Optimization means seo work done outside of the website page, which is mainly link building and increasing popularity among visitors....

on-page optimization

Keyword Research
Keyword Density
Title tags
Meta Tags
Meta Description
H1 Tags
ALT Tags
URL Structure
Internal Linking
Original, Effective & Keyword Reach Content
Sitemaps
Robot.Txt
Blog installation & posting
W3C Validation
Track of target keywords

Off Page Optimization

Directory Submissions
Social Book marking Submission
Blog Posting
Article Submission
Press Release Submissions
Forum Posting
Footer Links
Affiliate Marketing
Blog Commenting
Review Posting
Rss Feed Submission
Css Submission
Link Wheel
Social Media Optimization
Classified Submission
Classified Submission
Forum posting
Reciprocal linking

 

On-page optimization

• Domain Name: - Must contain your keyword , There should not me more than 2-3 keyword, else it will be considered as Spamming.
• 301/302 redirect:- If you have both www.site.com and site.com then create a redirect between them. Prefer to use 301 redirect which is also known as permanent redirect and is search engine friendly.By redirect you can avoid the case of duplicate content (as same content could be access from 2 different URL- www.site.com and site.com)
• Title :- Use title tag to show what your website is all about. The length of title should be 60 char actor long. Always try to place title tag under H1 heading. Don't forget to put your top keyword in that start of your title. <title>mysite.com-This is my title</title>
• Meta Description:- It can be 150-160charactor long. It should contain your keyword and description about your site. Do not use excessive keyword. However Meta description do not play much importance to Search engine as earlier, It increase clicks on your site in SERP. <meta name="description" content="Site description goes here.">
• Meta Keyword:- There is no use of it anymore, but it is not bad if you use it.
• Headings:-<H1><H2>....<H6> , Heading also play important role to rank in SE. Always use only one H1 heading and that should be for your title. H2, H3... can be more than one and can be use for your sub headings or post title.
• WebPage size - Page size upto 100KB considered as good.
• Link:- Even Google say in webmaster tool that A search engine can have problem to index link if it is more than 100. So try to keep less than 100 link on a page.
• Image and ALT text:- Think when Images do not load when you open any site due to any reason like slow connection etc. How will you determine what was there. Here come the role of ALT text. When images do not load/open then alt text were visible at that place and your visitor can know -what was there.
• Domain Age :- Domain age is the time period of your domain since it was registered. My suggestion is to register any domain for more than 2 year. Any domain which expiry is less than a year fall in category of spam site (not necessary but why to take chance?)
• Page speed :- Google has recently included it in its criteria to rank a site. To check this use mozilla firefox and its two add-on 1- Firebug and 2- Page speed. You can also reduce your http request to increase page speed. Note- Visitor love to come back to site which load fast and easily.

 

On-Page SEO Checklist

Meta Description tag
Keyword Research
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes such as

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Do not use on-page SEO spamming tactics such as

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking


Off page optimisation or off-page SEO is basically controlling how the internet portrays your website

A professional off-page SEO will be able to employ their own resources* to control how search engines view your website and thereby control your ranking. Most off-page SEO techniques done well will result in very high ROI and high ranking in MSN, Google and Yahoo! One way links from their link publishing partners Gradual link building technology Your business partners and their link publishing resources General internet resources: Powerful Directory Submission - Article Submission - Social Bookmarking - Social Media Marketing - Blog - Forum Posting - Press Release one way link brokering etc. Online PR campaigns

 

I would googlean ebook called: The SEO Book.

Read that, then come back with specific questions.

On page, OR off page SEO as such broad subjects that they have entire forums devoted to them, so answering fully in a single thread is neigh on impossible ;-)

 

on page optimization is to optimize the page code directly. this is by adjusting the meta tags and adjusting the keywords in the page. thus you change the page settings. off page optimization is to give votes for the page you designed on external sites. this is by discover the keyword in the page and put them in the anchor text of the backlink which link to that page.

 

This is a really good example and answer to the question.

 

is the title tag on the image good? or the alt tag would suffice even without it?