Best way to market my dad's mineral exploration company.Improve adwords quality score

Discussion in 'General Marketing' started by iamtheroman, Sep 2, 2010.

  1. #1
    My dad is the president of Teuton Resources Corp., a mineral exploration company focused on the golden triangle of north-western British Columbia. Teuton has properties right next to major gold discoveries such as Seabridge Gold's KSM project and Silver Standard's Snowfield project. Teuton is the largest landholder in this prolific area. My dad wants me to start an adwords campaign to get his company out in the open. I've tried in the past but all of my keywords, which are relevant to http://www.teuton.com, come up with low scores, usually around 4/10.

    I need to figure this out but am not sure where to start. Using other advertising options such as Facebook are an option also. Any ideas?
     
    iamtheroman, Sep 2, 2010 IP
  2. Excel 8

    Excel 8 Guest

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    #2
    you need to track what is famous on a certain time of occasion then come up with the list of keyword, try to use google trend or other to check more keywords.
     
    Excel 8, Sep 2, 2010 IP
  3. iamtheroman

    iamtheroman Peon

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    #3
    What do you mean by what is famous?
     
    iamtheroman, Sep 2, 2010 IP
  4. Madman514

    Madman514 Member

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    #4
    Try some social media avenues...maybe even craigslist
     
    Madman514, Sep 2, 2010 IP
  5. stephenc

    stephenc Peon

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    #5
    Is that actually a real answer?

    Maybe they mean try and find out what people are actually searching for when
    trying to find sites such as yours.

    But a word of caution. You put a website in your first post.
    It could be looked upon as spam.

    Stephen C
     
    stephenc, Sep 2, 2010 IP
  6. computerconsultant

    computerconsultant Peon

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    #6
    Social Book Marking
    Article Submissions
    Press Release Submissions
    General Web directories and
    Social Networking Sites

    These above factors help to increase traffic for the website.
     
    computerconsultant, Sep 3, 2010 IP
  7. Whippet75

    Whippet75 Well-Known Member

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    #7
    Looks very much like spam to me !
     
    Whippet75, Sep 3, 2010 IP
  8. iamtheroman

    iamtheroman Peon

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    #8
    My post looks like spam to you? it definitely wasn't intended that way. Here are some screen shots of my two Teuton campaigns if anyone would like to take a look.

    Campaign one:

    http://i55.tinypic.com/3089vmf.jpg

    Campaign two:

    http://i52.tinypic.com/o8cco7.jpg
    http://i52.tinypic.com/snpa3q.jpg

    Thanks
     
    iamtheroman, Sep 4, 2010 IP
  9. Nigel Lew

    Nigel Lew Notable Member

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    #9
    Exactly, tell dad to hire a PR firm lol... he is rich.

    Nigel
     
    Nigel Lew, Sep 4, 2010 IP
  10. iamtheroman

    iamtheroman Peon

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    #10
    No his company isn't that rich when it comes to money. He pours it all into properties, so their isn't much left for marketing, which I believe is something his company lacks. He gave me a little bit of cash to see what I could do with it. So that's what i'm trying to figure out.

    Roman
     
    iamtheroman, Sep 4, 2010 IP
  11. xthoms

    xthoms Member

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    #11
    Avoid facebook campaigns. Stick to adsense. I don't think facebook's contribution is as targetted as you want it to be, and if you think about it - how often do you notice ads in facebook?

    Rather have few good clicks instead of a shitload that are absolutely worthless.

    A way to find keywords is to use a keyword tool. One is Traffic Travis. You can try it for free and it'll give you 200 more or less relevant keywords. So you simply put in "minerals" or whatever is your main keyword and it might give you the different kinds of minerals etc. etc. But there's a shit load of tools for it, I've just found that Traffic Travis from time to time comes up with something useful and it does it for free. Ofc if you buy it, it'll have more features. Market Samurai should also be good, just haven't really tried it out myself
     
    xthoms, Sep 4, 2010 IP