What's a good way to start advertising an Niche Online Retail website?

Discussion in 'General Marketing' started by The Duck, Sep 2, 2010.

  1. #1
    We sell gifts for readers, writers, and book lovers. Unique stuff like bookmarks, journals, book jewelery, etc.

    What are some good advertising mediums to check out?

    So far we're looking at Project Wonderful, CraftCult, and Craftopolis. We're also going to be doing some Google adwords and Facebook ads. I think we have like $130 in adwords credits.

    Also, which is better to advertise per, Page Views, or Unique users?
     
    The Duck, Sep 2, 2010 IP
  2. tameem

    tameem Peon

    Messages:
    153
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #2
    use affiliate marketing will bring you more visitors and increase your sales.
     
    tameem, Sep 2, 2010 IP
  3. DigitalRev

    DigitalRev Peon

    Messages:
    18
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #3
    Affiliate marketing is one way, and I would suggest you to stick with CPC instead of advertise per page views.
     
    DigitalRev, Sep 2, 2010 IP
  4. The Duck

    The Duck Peon

    Messages:
    23
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    Marketing on other people's websites, right?

    I've found a few places like Project Wonderful, am I on the right track?

    Where would you suggest finding places to do Affiliate Marketing?

    Where can I read about how to get into that?

    Thanks!
     
    The Duck, Sep 2, 2010 IP
  5. The Duck

    The Duck Peon

    Messages:
    23
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Where would you suggest finding places to do Affiliate Marketing? Where can I read about how to get into that?

    Also, what makes you say CPC over CPM?

    Thanks!
     
    The Duck, Sep 2, 2010 IP
  6. DigitalRev

    DigitalRev Peon

    Messages:
    18
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    You can join CJ, Clickbank, Clixgalore, but those have a high sign up cost. Or, you can find CPA networks that can run the offer for you at a low sign up cost or you offer them as an exclusive offer.

    Your products are sales based, usually require more impressions to generate one sales. Unless you have large budget, I believe CPC is most cost effective with your current budget.
     
    DigitalRev, Sep 2, 2010 IP
  7. The Duck

    The Duck Peon

    Messages:
    23
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Yea, from the research I'm doing I think you're right about the CPC.

    What are some good CPC networks out there for an online retail site?
     
    The Duck, Sep 3, 2010 IP
  8. DigitalRev

    DigitalRev Peon

    Messages:
    18
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    There are quite alot, the biggest one definitely is Google. Others would be Infolinks, Clicksor, Adbirte, etc.
     
    DigitalRev, Sep 5, 2010 IP
  9. John Williams1

    John Williams1 Peon

    Messages:
    4
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #9
    It is assumed that anyone organization is developing a marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections to keep your business in successful running form.

    <a href="http://www.ghostpapers.com/">Term Papers</a>
     
    John Williams1, Sep 5, 2010 IP