1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

how to make my ads more effective?

Discussion in 'Google AdWords' started by jzyk, Jul 21, 2010.

  1. #1
    I know one of the methods is to write better ads, and any other things I should do?
     
    jzyk, Jul 21, 2010 IP
  2. mdraja123

    mdraja123 Peon

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    #2
    Some other tips for make add more effective :

    1. Tittle & Content should be an attractive.
    2. Learn how to develop and use creative briefs when dealing with agencies.
    3. Plan your advertising calendar several months in advance.
    4. Test your copy and your ads.
    5. Avoid using committees to approve your advertising.
    ----------------------------
     
    mdraja123, Jul 22, 2010 IP
  3. Brad Callen

    Brad Callen Peon

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    #3
    generic tips:

    Use keywords in your ad.
    Use phrases which relate to your keywords.
    Be specific, as specific as you can be.
    Stand apart through focal points & benefits..
    Your display URL is part of the ad and has real estate on the SERP.
    Use common well-known words.
    tests, test, and more tests.
     
    Brad Callen, Jul 22, 2010 IP
  4. nicolasthun

    nicolasthun Guest

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    #4
    Good pictures and reviews are not a bad idea.
     
    nicolasthun, Jul 22, 2010 IP
  5. bigcat1967

    bigcat1967 Active Member

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    #5
    Also...

    I really don't have to say anything here - but you do have to test your ads as the two ppl said before.
     
    bigcat1967, Jul 22, 2010 IP
  6. daskar

    daskar Peon

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    #6
    Content relavancy between your ads and landing page also more important
     
    daskar, Jul 22, 2010 IP
  7. ianthekisser

    ianthekisser Peon

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    #7
    If you have a great product on which you can make a great offer you can have more effective ads.

    I don't know if this answers your question directly but a lot of people simply don't have a great product/offer to promote which makes it hard to list attractive benefits in the ad.
     
    ianthekisser, Jul 23, 2010 IP
  8. Ripped

    Ripped Well-Known Member

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    #8
    Make sure to tightly group everything into relevant ad groups. Write ads specifically targeted to the keywords of each ad group.

    So if you're selling jackets, some of the ad groups you'll have could be: leather jackets, sports jackets, suit jackets.

    Each should be in a separate ad group, and the ads for each ad group should be relevant to the keywords. So for example in the leather jackets ad group, you'll have ads like:
    Discount Leather Jackets
    High Quality Leather Jackets
    Sold At Wholesale Prices

    Definitely not the best example for an ad, but you get my point.
     
    Ripped, Jul 23, 2010 IP
  9. dmorrisonprofessional

    dmorrisonprofessional Peon

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    #9
    Hey whatsup, there are many ways to make your ad more effective on the websites you run

    Some simple ways are to:

    *Enhance the content that you already have and utilize meta tags in your HTML to help you increase your search engine ranking.
    *Constantly updating your site is a great way to let your viewers know that you actually put work into your site; and will also show them that they have something to look forward to next time the visit.
    *The layout of your site is also just as important as the content. Remember; a simple site is just as effective as a site that was created with thousands of dollars as long as there is not much clutter. Simple and clean is the way to go.
    *Although writing better ads is part of your goal, your main goal should just be to provide what your viewers want and bring traffic to your site. I always tell my viewers and contacts that traffic is almost always directly proportionate to income. If you can remember this, then you will most surely be successful.

    And hey, if you need anymore help, feel free to email me anytime.
     
    Last edited: Jul 23, 2010
    dmorrisonprofessional, Jul 23, 2010 IP
  10. amithab

    amithab Peon

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    #10
    it is good and usefull to us


    regards
    phe9oxis
     
    amithab, Jul 24, 2010 IP
  11. amithab

    amithab Peon

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    #11
    it is good for us
    regards,
    phe9oxis
     
    amithab, Jul 24, 2010 IP
  12. jzyk

    jzyk Peon

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    #12
    Thank you for your good advices!
     
    jzyk, Jul 25, 2010 IP
  13. clixies

    clixies Peon

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    #13
    you can find lots of articles about this,but you have to try it yourself.
    Make your advertising decisions based upon research and a formal marketing plan,avoid using committees to approve your advertising.
     
    clixies, Jul 25, 2010 IP
  14. dmorrisonprofessional

    dmorrisonprofessional Peon

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    #14
    No problem man!
     
    dmorrisonprofessional, Jul 25, 2010 IP
  15. jahangir

    jahangir Peon

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    #15
    The banner designs should be

    1. Professional.
    2. Not cluttered with lots of text.
    3. Should not be too flashy.
    4. Should not have very small or very big text.
    5. Should have "catchy" wordings.
     
    jahangir, Jul 25, 2010 IP
  16. Alexandros1

    Alexandros1 Peon

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    #16
    10 Tips on How to Make Your Advertising More Effective and Cost Less!

    1. Develop a detailed marketing plan or have one developed for you.
    2. Make your advertising decisions based upon research and a formal marketing plan.
    3. Plan your advertising calendar several months in advance.
    4. Test your copy and your ads.
    5. Hire professionals to handle your advertising.
    6. Learn how to develop and use creative briefs when dealing with agencies.
    7. Save copies of all of your ads, press releases, and printed collateral. Make sure to provide as much information as possible to your agency.
    8. Make sure that your advertising message focuses on what is important for your audience and not what is important to you.
    9. Avoid misleading or dishonest copy in hopes of converting duped readers into using your products or services.
    10. Avoid using committees to approve your advertising.
     
    Alexandros1, Jul 26, 2010 IP
  17. guyroz

    guyroz Peon

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    #17
    hey there

    2 tips for the ads creative -
    1. use the keywords you are targeting in the title and in the body of the text (at least once)
    2. use a call for action
    do that and you will improve your CTR

    another very very important thing is to match your ad to the lending page.
    if you promise something in the ad - make sure you deliver in the lending page.

    good luck!
     
    guyroz, Jul 26, 2010 IP
  18. Amitoops

    Amitoops Well-Known Member

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    #18
    by creating effective tittle and more cool blogs and vedios
     
    Amitoops, Jul 28, 2010 IP
  19. postsorcius

    postsorcius Peon

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    #19
    just put information that is relevant for your customers, make it attractive, also research the words that are used for your campaign and chose them for your market, and do some test with your ads, the more you test them, the more experience you will have
     
    postsorcius, Jul 28, 2010 IP
  20. kavyachadha

    kavyachadha Peon

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    #20
    Only by trial and error will you be able to set a baseline as to the best response rates for your ads and copy. It is very important to maximize response for the amount of dollars spent. Sometimes re-phrasing copy or adjusting ad layouts can mean the difference between an average response and a great response
     
    kavyachadha, Aug 2, 2010 IP