Bounce rate in Google analytics should be increased or decreased

Bounce rate to our website should be increased or decreased.

 

Bounce rate is the rate in which users come to ur page and exits the page without moving further through some navigation in ur site.

So, it it is 100% it means that the user has exited the page without moving further.

The lower it becomes the more links the user has visted. So you must have understood the answer by now. If not, it should be less and you cant to do anything to decrease it other than providing quality contents

 

Decreased
It's the percentage of people who look at one page and go no further.
You want there to be fewer of these, not more.

Edit : the previous poster has completely misunderstood the bounce rate metric - it does not become lower the more links are visited - bounce rate measures the number of single-page visits.

 

Hello friend,

Bounce rate is the percentage of single page visits,in which a person left your site from your entrance page.the high bounce rate means your entrance pages are not relevant to visitors.so you should have low bounce rate.

 

Not necessarily. The entrance page may have completely and utterly satisfied the visitor so there is no need to explore further. If I'm searching for "How to create custom segmentation in Google Analytics" and the very first page I arrive on answers that query, I might not feel the need to explore further.

bloggee: looking at sitewide averages can hide a multitude of sins. You are better off looking at the bounce rate for individual pages and addressing those.

 

I think that bounce rate is a poor metric for the reasons addressed by mephisto. Google should reward sites on which a person enters spends a decent amount of time and then leaves, Google after all wants people to come back to their search engine and search again. The only way Google could do this though is to either state a certain amount of time for which a visit is then not classed as a bounce, or allow users to provide feedback of the website, i.e an "was this useful" type function.

Generally though you want your bounce rate to be low.

 

Bounce = (most of the times) back button pressed, so they are back to google immediately to try the next site in the search results (or click ad).
so higher bounce rate means more returns to google search, more adwords revenues

 

Bounce rate means user is visiting the homepage directly or some referral site and just returns back without clicking on any other link on the site. So it should be low...

Thanks

 

Hi,
If Bounce rate of your website is increasing that means your website is not attractive or informative (for what user looking). So it is good shine if Bounce rate is decreasing.

 

What if a decreasing bounce rate is caused by the fact that your visitors can't find what they want on their entrance page and have to hunt round your site, before leaving disgruntled, never to return?

You have to try and interpret your bounce rate.

 

Bounce rate should be lower. and only your page contents will help you to get it lower. Because if the user finds that your page is not relevant to his interest then he will quickly go out from your site. Do not bother about Bounce Rate. Bother about how to make your website contents more popular targeting a type of visitors.

 

if your site bounce rate is decreasing then its good for u.