Hi everyone, here is the problem I have with my website: bisonbid.com ranks on first page for "home remodeling" and "renovation" Adwords keyword tool says: (queries /month in the USA) home remodeling 246.000 renovation 673.000 But I am getting like 10 visitors a day ... whats wrong ? Webmastertools says: 2.900 impressions for "home remodeling" and 1.000 impressions for "renovation" in the last 30 days How can that be.... ? Anyone an idea ? Thanks for your help....
what you are looking at is the board match result. exact match is the one you should be looking at which is significantly less. also, google has many datacenters and depending on where you are searching form, your search result will be a little different. another thing is whether your site appeals to visitors or not. when people search for your targeted keywords, they might not be looking at exactly what your site has to offer. if visitors are not convinced by reading your site title/description that shows on search results, they will not click to visit.
thanks for your quick reply. I just checked "exact match".... now it makes sense.... damn ... I have chosen wrong keywords.... So exact match is the number of people using exactly my keyword ?
Congrats on being on first page of Google! I checked Google's search page for "home remodeling" and, sure enough, there was bisonbids.com. This might be a big part of the problem, why you aren't getting a larger share of those click-throughs . . . The copy that I'm reading for you isn't what needs to be appearing on Google. I see something about "broken tiles" and how to fix them. Maybe that's one of your how-to content articles? Great to have it, but it shouldn't be visible on this particular Google page. It's too specific to one little problem, which may not be the reader's problem at all. This makes me wonder if your meta description is set up correctly? Look at the other companies' first couple of sentences on the Google page and compare to yours. Their info tells "very broadly" what the site is all about, and seems to be professionally written. Your first sentence talks about broken tiles. So if people are looking for a million other remodeling topics, they'll assume your site won't be discussing their problem, or they may have to do too much digging. It makes more sense to click one of the other sites, since you seem focused on "broken tiles." If I'm searching, maybe I don't have broken tiles. I need a new floor. Or a toilet fixed. Or whatever. Your site description doesn't give me a clue that you may have an answer for me. Hope this helps. Let me know if you'd like me to take a stab at writing some copy for you. I'd be happy to, and I know a decent amount about your niche.
First page doesnt guarantee lots of traffic. This can have several reasons, three of them can be: - The #1 gets like 60% of the seached keyword the percentage drops how lower you are ranking even on the first page. - The meta description doesnt attract people. - The accuracy of the keyword tool. Try to rank top 5 and focus on more keywords also long tail.
Your problems are many. For starters... 1) Your biggest problem is that your site has VERY little content. You have project pages but not a lot of information that users might be looking for. No real "product" pages. 2) It appears that your home page is what is ranking for all of the work terms (remodeling, roofing, contractors, etc.) Ideally, you want a page that talks about home remodeling, another page that talks about roofing projects, another page that talks about window replacement, etc. Perhaps each of those pages have pages under them that give tips on home remodeling, roofing projects, window replacement projects, etc. Doing this lets you have pages that are focused on a single keyword phrase. This allows you to optimize the <title>, <h1>, <h2>s, content, URL, etc. for that ONE keyword phrase (possibly 2-3 if they are almost identical). 3) Having a page for each targeted keyword phrase ALSO lets you optimize the meta description so that the snippet that shows in the SERPs comes from your meta description. But you need to understand how Google chooses the search snippet. Having well optimized meta descriptions with a call to action can drastically increase click-thru-rates in the SERPs. The reason that Google is NOT showing your meta description for keyword phrases like "home remodeling" is because the words "home" and "remodeling" do NOT both appear in the meta description as you can see here: They will only show your meta description if all keywords from the search phrase appear in the meta description. Their goal is to be able to bold ALL keywords from the search phrase in the snippet. So in your case they are trying to construct their own snippet using sentence fragments from the page that contain the keywords that make up the search phrase.
SERP and Visitors booth are different factor you will get visitors based on your content if visitors are not interested on your stie content they will not visit your site
Yes to get some serious traffic you have to be top 3. I rank 5 for my targeted keyword and my CTR is only 5%.
BTW i just checked my keywords and i realized i made a horrible choice as well i was looking at broad matches instead of exact :/
yeah that's what exactly search by visitors and try to give some meaningful and attractive title to your promotional pages
I agree that Title and description also play a big part in getting traffic from serp. Even though you are ranking for a competitive keyword but your description is not appealing to visitors, then there's a less chance they will click your site.
Thanks all for your help. I will update my meta information and focus on more and different keywords. But one more thing: adwords keyword tool says 18.000 people searching "home remodeling" (exact match) per month. but webmaster tools says 3.000 impressions for bisonbid on this keyword. Even if I am not first position in SERPs impression should be 18.000 because first page is always displayed.... Seems that adwords keyword tool is not working that good.....