I'm about to start an online business that sells hosting space to small businesses. I have given myself a budget of $600 to invest into advertising my brand new site. I was wondering what the users here on Digital Point would do if they had a brand new website (I have no lists and/or affiliates in this niche) to promote on $600. What exactly would you spend this money/time doing? Much appreciated, thank you!
- you can optimized your SEO - create adwords - build your network in social networking - .... many ways
Target a niche, like hosting for wordpress, or hosting for small business in your local area, and optimise around that. Spend some time building good content for your website, making it look slick, and providing plenty of advice for customers. As for spending money goes, you could do some ppc on social networking sites for people in your local area.
@cakka, createdevelop, kalseo - Thanks for the replies! PPC seems like a sure way to get targeted visitors. I hope my budget will cover it because I hear it becomes expensive. Also, has anyone looked into sites such as growstats.com or trafficrack.com? They sell set amounts of traffic as pop-unders and I was wondering if it has worked for anyone else. @JoesMillion - Thanks?
You should first experiment with cheap sources of traffic. -Try article marketing, it's free, fast, and effective. Write some articles related to web hosting and submit them to ezine articles. -Build a blog that targets long tail keywords related to web hosting. Have your articles and blog posts all link to each other so you can get higher search engine rankings. Once you have tested out the free marketing methods, see how your visitors interact with your website. Make any adjustments to your site to get higher conversion rates and keep experimenting until you have reached a high enough conversion rate that makes you happy. Once you're satisfied with your conversion rates you can get into the more expensive sources of marketing like pay per click. You can take a look at your PPC campaign to see if you can make a profit with regards to your current conversion rate (which you found out from the testing you did with the free marketing methods I listed above). You can estimate your cost per click and combine that with your conversion rates which you calculated previously to see if you can make money on a PPC campaign. If you can't make money from doing PPC because the competition is too stiff you might have to stick with organic traffic from google and articles... Hope this helps, don't dive straight into a PPC campaign because it will eat you alive if you haven't done any testing with your new site.!
@Le Dangles - Thank you, your reply was very helpful! I know this isn't the correct topic but while I have you here if I could just have a quick question. I have written blogs before, but what do you mean by long tail keywords? Do you simply mean SEO a long phrase as a keyword that no one else will have (little competition)? And thank you for the advice on PPC. I was going to go about my marketing in almost the opposite manner, PPC then free marketing. After reading your post and putting more thought into it, your plan made more sense. Thank you!
With PPC make sure you target mis spelt words also. My main keyword for my site is 'travel forum' but i get clicks from 'travle forum' and other mis spells
Yes , i think with SEO and PPC like adwords can help you in keyword target , and if you seriouse in this , you can get a proffit
Yeah pick keywords that you want to target that has low competition. Lets say for example you are trying to get ranked in googles search engine for the keyword "Weight Loss". That would be extremely difficult to rank high for because there is so much competition for that keyword you would never have a chance to get on googles first page for that keyword. Instead of targeting "Weight Loss" you should go after a keyword like "How to lose weight for the beach". That is a long-tail keyword because there are more words in this phrase and that phrase would have a lot less competition than just "Weight Loss".
You might be able to get a half page ad in a computer/tech/biz/marketing magazine? Otherwise PPC, if you can do it yourself properly then that's a bonus. You might have to get someone who knows PPC so you can get the best returns.
I've searched your many examples and they all look good. However, I couldn't find out (the forum or on the internet) what BIE or UAW are. And where is this 4000+ profile link pack?