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The Future of Marketing!

Discussion in 'General Marketing' started by Brice1088, Jun 23, 2010.

  1. #1
    Brice1088, Jun 23, 2010 IP
  2. John Galt

    John Galt Peon

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    #2
    "It orchestrated one campaign so effectively, the response rate was an unheard-of 280 percent--with no additional investment." - Hmm, I'm far from a math wiz but is anybody else seeing an issue with this statement?

    -----

    "What if it was possible to combine a direct-mail campaign with social media and other web technology?"

    +

    "PURL: a personalized URL, or web address, that is pre-populated with a target customer's data. That individualized PURL--say, gift.com/johndoe--is printed on a piece of direct mail sent to John Doe. And the offer on the mailer requires a trip to the Internet to redeem it."

    =

    "The future of marketing?"

    *chuckle*
     
    John Galt, Jun 23, 2010 IP
  3. Brice1088

    Brice1088 Peon

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    #3
    What's wrong with the math?
     
    Brice1088, Jun 24, 2010 IP