Article that just came out in Entrepreneur magazine, really cool stuff! The Future Has Been Delivered to Your Mailbox
"It orchestrated one campaign so effectively, the response rate was an unheard-of 280 percent--with no additional investment." - Hmm, I'm far from a math wiz but is anybody else seeing an issue with this statement? ----- "What if it was possible to combine a direct-mail campaign with social media and other web technology?" + "PURL: a personalized URL, or web address, that is pre-populated with a target customer's data. That individualized PURL--say, gift.com/johndoe--is printed on a piece of direct mail sent to John Doe. And the offer on the mailer requires a trip to the Internet to redeem it." = "The future of marketing?" *chuckle*