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what is Exact or Broad match keyword

Discussion in 'Search Engine Optimization' started by osho3, Jun 10, 2010.

  1. #1
    what is Exact or Broad match keyword
     
    osho3, Jun 10, 2010 IP
  2. buzza_gts

    buzza_gts Active Member

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    #2
    Are you talking about the option in Adwords/Adwords Keyword Tool?
     
    buzza_gts, Jun 10, 2010 IP
  3. saritaets

    saritaets Peon

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    #3
    see analytics report of google than check which keyword have more visitor.
     
    saritaets, Jun 11, 2010 IP
  4. janeparker

    janeparker Peon

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    #4
    Real name of site.
     
    janeparker, Jun 11, 2010 IP
  5. magda

    magda Notable Member

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    #5
    These are terms that only apply to advertising programs such as adwords - not seo.
    In adwords exact match means that your ad will be triggered only when someone types in exactly what you've specified, with no other words attached to it before or after, and if you've specified a phrase, with the words in the same order.
    A broad match means your ad will be triggered for synonyms of your keyword, and other related terms
    There is an inbetween option which is phrase match

    The only time you come across these terms in seo, is when you are using the Google adwords keyword tools.
    Broad match is the default setting, but it is meaningless for seo - you need to ALWAYS use exact match to get search volume estimates.
     
    magda, Jun 24, 2010 IP
  6. HansonBro

    HansonBro Peon

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    #6
    1. exact match - no other words in the search query - e.g. bp oil spill
    2. phrase match - phrase with the words in that order in the search query - e.g. bp oil spill sucks, bp oil spill photos, effects of the bp oil spill
     
    Last edited: Jun 24, 2010
    HansonBro, Jun 24, 2010 IP
  7. joshvelco

    joshvelco Peon

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    #7
    A broad search is like searching for "dog", you could get results for buying a dog, dog welfare, dog food etc. An exact search is something very specific like "Buy baker's dog food in London".
     
    joshvelco, Jun 24, 2010 IP
  8. peterboston

    peterboston Greenhorn

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    #8
    A broad match means that the words "one" two" "three" can appear anywhere on the page without regard of their proximity to each other. If all three words were not present on any webpage I suspect Google would deliver pages containing two of them.

    Exact match means that "one" two" "three" appear on the same page with a proximity of 1 word and in that exact order.
     
    peterboston, Jun 24, 2010 IP