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Do exact, broad and phrase match create big differences in number of clicks

Discussion in 'Bing Ads' started by Nancy, Sep 7, 2006.

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  1. #1
    Which is the best way? Putting keywords in exact/broad/phrase or putting in all the matches. Will there be any big difference?
     
    Nancy, Sep 7, 2006 IP
  2. macnesa23

    macnesa23 Peon

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    #2
    i would suggest try the phrase for a couple days or possibly the exact
     
    macnesa23, Sep 7, 2006 IP
  3. Nancy

    Nancy Peon

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    #3
    Yesterday only I start putting putting exact and phrase match for just 10% of all my keywords. And amazingly, number of conversions was double...
     
    Nancy, Sep 8, 2006 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    Test all options - that's the best way to see what works for your campaigns.
     
    GuyFromChicago, Sep 12, 2006 IP
  5. MadCenter

    MadCenter Peon

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    #5
    Most advertisers use phrase and exact, broad is a waste of money unless your advertising for russian brides, then i would use a "broad match" right macnesa?
     
    MadCenter, Sep 18, 2006 IP
  6. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #6
    What are you basing that on?
     
    GuyFromChicago, Sep 19, 2006 IP
  7. SonicReducer

    SonicReducer Peon

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    #7
    It really depends on your product payout and your keywords, it's hard to generalize. It may work out better to get more clicks with a broad match. Or it may work better to get less clicks, but more targeted with exact matches. It's just a case of how the numbers work out in your case. For me, broad match works out to a higher ROI.
     
    SonicReducer, Sep 19, 2006 IP
  8. TatiAnA

    TatiAnA Active Member

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    #8
    how many words do you consider for a "broad match"
     
    TatiAnA, Jan 18, 2007 IP