1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Spend money on advertising or SEO?

Discussion in 'General Marketing' started by killer2021, Jun 6, 2010.

  1. #1
    Hmm, though choice here. Most of my efforts are focusing on one keyword for my website. It has about 50 million results and i rank about 30 with my pr 2 site. I want to be on the first serp page. Either I can spend my money on google adwords and buy an ad on the side or I can spend my money on link building/seo services to help get into the first serp page.

    What should I do?
     
    killer2021, Jun 6, 2010 IP
  2. Sxperm

    Sxperm Notable Member

    Messages:
    4,386
    Likes Received:
    142
    Best Answers:
    0
    Trophy Points:
    225
    #2
    If you have enough budget to spend I would recommend you doing both, PPC for short term and SEO for long term. You cannot rely only one of them if you are doing business, a real business. SEO cannot be a guaranteed for your long lasting position while PPC cost does always higher and higher every single day passed.
     
    Sxperm, Jun 6, 2010 IP
    lars.erik likes this.
  3. Endurer

    Endurer Well-Known Member

    Messages:
    1,113
    Likes Received:
    84
    Best Answers:
    0
    Trophy Points:
    140
    #3
    I'd suggest that you do SEO for it since the costs are much lower compared to PPC advertising.
     
    Endurer, Jun 6, 2010 IP
    lars.erik likes this.
  4. buzinessware

    buzinessware Peon

    Messages:
    408
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #4
    I think If you get business from PPC advertising it is short time only, but if you done seo then get business continue to long time.
     
    buzinessware, Jun 6, 2010 IP
  5. seo Shruti

    seo Shruti Greenhorn

    Messages:
    48
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #5
    I will suggest you to do SEO of your site, as SEO will gie you long term profit, where PPC will give you benifit as long as you run it.
     
    seo Shruti, Jun 6, 2010 IP
  6. aaramire

    aaramire Peon

    Messages:
    188
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #6
    If you have the budget, do both. PPC will get you immediate results but SEO will bring you long term results. If you are well versed in PPC. start a campaign and build your list as well. That way your list becomes another source of income.
     
    aaramire, Jun 6, 2010 IP
  7. JimGee

    JimGee Member

    Messages:
    215
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    28
    #7
    Take the time and effort to learn SEO...and keep up with the changes.....
    Once you learn, it will help with everything your write.....and your can work your site as the chances take place....
     
    JimGee, Jun 6, 2010 IP
  8. Ricechen

    Ricechen Peon

    Messages:
    89
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #8
    If you have enough money
    You can choose two ways at the same time
    google's AdWords advertising to buy short-term effect
    seo search engine optimization results when a long
     
    Ricechen, Jun 6, 2010 IP
  9. killer2021

    killer2021 Peon

    Messages:
    872
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Great advice, thanks guys!

    Im going to focus on SEO. The peak season for my business doesn't start till January or so.
     
    killer2021, Jun 7, 2010 IP
  10. seodash

    seodash Member

    Messages:
    589
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    28
    #10
    If your goal is for long term, then SEO is better option. But if you want fast results, then go for PPC.
     
    seodash, Jun 7, 2010 IP
  11. lightoffirefly

    lightoffirefly Guest

    Messages:
    17
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Although it'll take time but SEO is the way to go by. You can do it yourself or outsource the work either here on DP or at some other freelance sites but it'll pay off in the end.
     
    lightoffirefly, Jun 7, 2010 IP
  12. lifeplayer

    lifeplayer Notable Member

    Messages:
    15,609
    Likes Received:
    475
    Best Answers:
    0
    Trophy Points:
    265
    #12
    SEO is good but sorry to say that's no "guarantee result" in SERP.
    In this case, i would always take partial out from my budget and test on both adwords and SEO. After compare the result, i will invest the rest of my budget on the one which giving me better result
     
    lifeplayer, Jun 7, 2010 IP
    lars.erik likes this.
  13. vijay.seo

    vijay.seo Guest

    Messages:
    37
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    If you want your keywords on First SERP then you have to choose Google Adword(PPC).
    It is the best among all things for geeting fast result.
    Best of luck
     
    vijay.seo, Jun 7, 2010 IP
  14. desperateboy

    desperateboy Peon

    Messages:
    610
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #14
    Adwords can't help you to get top ranking but traffic. You can get instant traffic thru PPC.
     
    desperateboy, Jun 7, 2010 IP
  15. vannarith

    vannarith Active Member

    Messages:
    1,814
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    50
    #15
    If you need First result serp, then you will only need to spend money on linkbuilding as this is the most effective to rank high. If you use adword or any advertising network then you could only get traffic, no result in Serp at all
     
    vannarith, Jun 7, 2010 IP
  16. ked38

    ked38 Peon

    Messages:
    232
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #16
    SEO and getting more backlinks from social networking community naturally.

    Ked38
     
    ked38, Jun 7, 2010 IP
  17. morfeas

    morfeas Member

    Messages:
    61
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    43
    #17
    Don't use websites like digg to promote your website. Yes you will get hight direct traffic but that DO NOT HELP YOUR SEO . I have lot of clients that befor they come to me. They spam sites like Digg and at the end of the day their websites are not #1 EVEN on searching for domain.com. If you are searching for your domain name and your site is not #1 then your SEO fails because of that.

    You should look at the PTC like " ONE DAY OFFER" since one good SEO optimization will give you more traffic with lower cost at the end of the day.


    PM me if you are looking for professional SEO optimization services. Of course we will show you proofs of our works!

    Best Regards

    MorFeaS
     
    morfeas, Jun 7, 2010 IP
  18. reapr

    reapr Peon

    Messages:
    1,711
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #18
    I would do both but focus more on SEO. Use PPC to find out what keywords are converting to focus on those for you SEO efforts until January you have a nice window.
     
    reapr, Jun 7, 2010 IP
  19. mirrorimage

    mirrorimage Peon

    Messages:
    36
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #19
    SEO/Organic traffic is king when selling on your website if you ever choose to do so. People can PPC anything they like - on any website (more or less) they want, but organic traffic cannot be had just by snapping the fingers. Most people who buy websites placed alot of importance on organic traffic.....
     
    mirrorimage, Jun 7, 2010 IP
  20. ErikJ

    ErikJ Peon

    Messages:
    1,539
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    0
    #20
    You need to do both. But seo will take awhile so your first focus should be on direct advertising ppc isn't the only way there are allot of other ways to get traffic for your advertising dollars like e-zines

    then after you get a few followers continue your seo patterns of link building and such
     
    ErikJ, Jun 7, 2010 IP