Your Pay Per Call Marketing Methods?

Pay Per Call is a new source to make some good money online.

I find that the quickest way to convert a call is through offline ads such as posting an ad in your local newspaper as well as poster boards and craigs list ads.

Post your marketing methods to get calls here.

 

I don't understand what it is? can you explain to me?

 

What is Pay Per Call?

It's pretty simple stuff. PPCall online ads encourage the user to establish phone contact rather than sending them to a web site - and this is where the real potential lies. Pay per call advertising cuts down on the number of clicks that a user has to make in order to gain the information they need on a site.

Whereas a web site needs to take a more "shotgun" or scattered type of approach to induce a potential customer to purchase, a phone call allows for a merchant to quickly identify a customers needs and tailor a pre-sales discussion around that information. Even if a web site is involved with a purchase, the merchant's sales team can step the client through on how to make a purchase, lessening the chances of shopping cart abandonment. The big advantage that I see with PPCall is in relation to time - less time needed to convert a client and less time for the client to be possibly distracted by a competitors offering.
How does pay per call work?

A PPCall ad is set up much like a Pay Per Click advertisement, except with a phone number added and highlighted.

There's two main models:

a) A toll free number is provided to the user which allows the ad network to track calls made to the advertiser.

b) The user enters their phone number, clicks a button and the ad network dials the advertiser and the user simultaneously. The user picks up their phone and can hear the connection being made. As the advertising network is handling the connection for the call, the user is not charged for it. This also allows added privacy for the user as the advertiser is not provide with their phone number.

As in pay-per-click, the pricing of a pay-per-call leads is determined by a bidding process on keywords and keyphrases. The highest bid gains the highest listing on relevant queries.

Advertisers are charged not on clicks to the listing, but only when a call is made.