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Your five best marketing strategies

Discussion in 'General Marketing' started by The Restorer, May 24, 2010.

  1. #1
    Share your five best marketing strategies for your online business. What has worked for you the best in terms of traffic and business.
     
    The Restorer, May 24, 2010 IP
  2. alwaysmoney.nl

    alwaysmoney.nl Peon

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    #2
    Ehm..

    Jumping into news items which will make traffic surge
    Making a system that will post your RSS feed to Twitter, Facebook, Myspace and beyond
    Giving away free stuff :) ebooks, music etc.
     
    alwaysmoney.nl, May 24, 2010 IP
  3. PowerGTD

    PowerGTD Peon

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    #3
    That depends on your online business and what it relates to: Adsense, Clickbank, CPA, big ticket items, etc. What is best for one probably won't be best for the others. For example, Craigslist and Yahoo Answers are effective free methods for driving a decent volume of free traffic to Adsense sites, but using these sites to promote your $997 launch is probably going to be futile.
     
    PowerGTD, May 24, 2010 IP
  4. Shokoya

    Shokoya Peon

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    #4
    Great point Power - any strategy should be dependant on the audience, medium, industry, platform etc
     
    Shokoya, May 24, 2010 IP
  5. Justin_Dupre

    Justin_Dupre Peon

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    #5
    1. Be honest & believe in your business
    2. Networking online & offline: Market your online service to an appropriate channel.
    3. Find the right Question & Answer: Provide valid and useful information
    4. Case studies & survey directly on your target market: Always more than 1 answer to a question
    5. Make your customer happy with your service: People talk.

    Good Luck!
     
    Justin_Dupre, May 24, 2010 IP
  6. iwillguide

    iwillguide Peon

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    #6
    i think viral marketing give you quick result.if you run ppc campaign by lowering your cost of bidding by finding low competitive keywords
     
    iwillguide, May 24, 2010 IP
  7. GoMadden

    GoMadden Peon

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    #7
    If you are a news site
    1. Get into google news.
    2. Find sites that are related, but not in direct competition of your site, and let them know whenever you have a story they might be interested in. Wouldn't you love a news tip? They do too. Easy free linkback.
    3. Regularly post relevant polls in content. You never know what site might want to link to you just because you have a poll (it's also a good excuse to direct someone to the content).
    4. Social network all of your content. Primarily Stumble, Digg, Reditt and Twitter. It begins as junk traffic but if any of them blow, you're gold.
    5. Always have the latest stories available (preferably with pictures) in the sidebar in viewing range. If someone lands on a page, you want them to see there's more related stuff to check out.
    *Bonus: Get OIO Publisher if you have wordpress. Monetizing news type sites can be extremely tricky, and to make real money you have to sell the ad space directly. I haven't found a better way to do this than with OIO.

    If you have a digital product
    1. Get on YouTube and provide free tips, but at the end of each video, tell people to go to the link in your infobox for the rest of the tips. Have a page ready for them with more tips on the exact topic at hand (call it a site-exclusive bonus). Having free alternatives to your products, will allow people to trust you, and eventually buy your stuff.
    2. Hold contests regularly. This could be a Twitter subscriber contest, fanpage contest, anything you want. Get your product out there in people's minds, and let them feel like they have something to gain.
    3. Offer a premium-quality digital product (that you would normally sell), completely for free when they sign up for your newsletter, forums, or whatever other medium you use to keep in contact with users. This will pay off in the longrun, as you can let them know about your priced products later.
    4. Over-deliver on your products. Until you have a super-popular brand, you need to over-deliver on all of your purchased products to carve out a nice little niche in the community. Intentionally over-deliver, plan to over-deliver. You can do this by either upping the content in your digital product, or lowering the cost of it. This will build loyal, repeat customers and help spread the word about your products quickly.
    5. Allow others to sell your product for you. Contact bloggers in your niche, provide them with a couple of free copies (perhaps for a promotion), and allow them to do the dirty work for you while you earn your income more passively.
     
    GoMadden, May 25, 2010 IP
    tankard likes this.
  8. kevoh99

    kevoh99 Peon

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    #8
    I personally like social networking online and offline as well as article marketing. SEO has also been quite of a blessing to me
     
    kevoh99, May 25, 2010 IP
  9. MayaLocke

    MayaLocke Peon

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    #9
    It differs for different sites, getting big exposure on a site like Digg or TechCrunch helps a techie site, but will not get traction for a dating site ;-) You have do a variety of things and know your audience and niche.
     
    MayaLocke, May 25, 2010 IP
  10. anderson1234

    anderson1234 Peon

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    #10
    E-marketing is the term which are used nowadays in the form of online SEO services which are free and can be used for personal websites.... I use these strategies for making popular my websites where i have earned lot of traffic...
    Article submission
    Social bookmarking
    RSS feed link on facebook and twitter
    Press Release
    Forum posting
     
    anderson1234, May 25, 2010 IP
  11. tamswip

    tamswip Peon

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    #11

    I agree, customers/clients are intelligent. Many times, I've proven, if they are really pleased with you, they will even refer new clients.
     
    tamswip, May 25, 2010 IP
  12. The Restorer

    The Restorer Greenhorn

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    #12
    Thank you all for your helpful comments. much appreciated.
     
    The Restorer, May 25, 2010 IP
  13. reapr

    reapr Peon

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    #13
    1. Less time in forums
    2. Use automated tools
    3. Outsourcing
    4. Use cutting edge methods
    5. Network online
     
    reapr, May 25, 2010 IP
  14. JHybrid

    JHybrid Peon

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    #14
    PPC
    PPV
    SEO
    Video Marketing
    Article Marketing
     
    JHybrid, May 25, 2010 IP
  15. WorksForWeb

    WorksForWeb Well-Known Member

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    #15
    1. Post links (to your business site) with description to directories
    2. Post PAD-files to PAD directories
    3. Post to human-reviewed directories
    4. Post articles
    5. Post Video
    6. Post in blogs
    7. Activity in social networks
    8. Posting in social bookmark sites
     
    WorksForWeb, May 29, 2010 IP
  16. segzeey

    segzeey Active Member

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    #16
    PPC
    CPA
    Directories
    Link exchange
    Textlink ads
    social networks
     
    segzeey, May 29, 2010 IP
  17. greenhawk123

    greenhawk123 Guest

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    #17
    Social networking, facebook mainly
    Viral Marketing with ebooks mainly
    Rss feeds to facebook, friendfeed, others
    SEO
    Being seen on other high traffic sites, either free or paid
     
    greenhawk123, May 29, 2010 IP
  18. 2acting

    2acting Peon

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    #18
    making your brand known
    making sure site is seo
    creating credibility by providing value
    selling your own products
    if advertisers accepted, only good ones are taken on board
     
    2acting, May 29, 2010 IP
  19. farasens

    farasens Well-Known Member

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    #19
    Luck - without luck you're not going to go anywhere
    Motivation
    A good friend/girlfriend/boyfriend to work/stand with you
    Outsourcing
    Investing a lot of money
     
    farasens, May 29, 2010 IP
  20. edpatton

    edpatton Active Member

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    #20
    Nice Advice it is very important that have relevant content.
     
    edpatton, May 29, 2010 IP