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CPM or CPC on Facebook Marketing

Discussion in 'Facebook' started by jeancarlohim, May 20, 2010.

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  1. #1
    When advertising in facebook... do you do CPM or CPC??? what is better for you? does it depends? if so what are the variables?
     
    jeancarlohim, May 20, 2010 IP
  2. FlightCenter

    FlightCenter Peon

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    #2
    If it's a niche product/service I would suggest using CPC as you won't receive as much CTR % due to the nature of the product. If it is something more generic and liked by many then I would use CPM as your CTR will be increased which will lower your CPM costs.

    Matt
     
    FlightCenter, May 24, 2010 IP
  3. Hotter_DV

    Hotter_DV Peon

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    #3
    Advertising in facebook CPM and CPC both will be consider and its depending on us how much you are setting budget for Cost per thousand impression and cost per click.
     
    Hotter_DV, May 24, 2010 IP