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does poor CTR on the content network affect QS on search?

Discussion in 'Google AdWords' started by pood, Mar 27, 2008.

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  1. #1
    I put up a massive campaign list last night on a brand new domain and I forgot to turn off the Content Network.

    If I started another campaign just in search, would it affect my QS since the CTR on the CN was horrible?
     
    pood, Mar 27, 2008 IP
  2. pood

    pood Active Member

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    #2
    NM, found this:

    "Quality Score for the search network only considers your performance on Google. Your CTR on the content network, therefore, has no effect on your minimum CPC bids or ad position on Google and the search network."
     
    pood, Mar 27, 2008 IP
  3. ChadH

    ChadH Peon

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    #3
    Just make sure content and search campaigns are in separate campaigns. Shouldnt have an effect but it will let you group keywords together for better relevancy and higher ctr.
     
    ChadH, May 1, 2010 IP
  4. enderz

    enderz Active Member

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    #4
    No effect, no problem.

    People still separating campaigns fearing the CTR will stick...
     
    enderz, May 3, 2010 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    The reason for having separate campaigns for search and content is that the targeting is different for one thing. In one, people are actively searching for you. In the other, you are doing interrupt advertising. Your ads and approach should be different to get appropriate results in each network.
     
    Lucid Web Marketing, May 3, 2010 IP
  6. citrustech

    citrustech Peon

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    #6
    Twilight Vanquisher - really good point, I hadn't considered that.
     
    citrustech, May 3, 2010 IP
  7. clbyodo

    clbyodo Peon

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    #7
    Yes,poor CTR on the content network affect QS on search
     
    clbyodo, May 4, 2010 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    No, as pood pointed out earlier with a quote directly from Google.

    Your QS is calculated only from data gathered from the Google search network, not from search partners and not from the content network.
     
    Lucid Web Marketing, May 4, 2010 IP
  9. greenoro0

    greenoro0 Active Member

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    #9
    ofc, it affect on your quality score because you quality score measures how many visitors are unique and why are they clicking on it
     
    greenoro0, May 6, 2010 IP