I am researching and putting together an affiliate program and the biggest question I have for any of you affiliate marketers, is simple: Big Upfront Money? Or smaller upfront money with a month residual aka % of the money of a monthly billing every month until the service is terminated? Obviously, in this scenario the "long term residual" would have more earning potential than the bigger one time upfront commission in a reasonable amount of time. What's your preferences?
I prefer big upfront money but that's just me. I don't believe much in residual income. You never know when your affiliate program will just close. I would rather focus on returning customers
We've found bigger money upfront works better, especially if you are a new company with not much history!
I added a poll to the thread to see if I can get a better idea... 2-0 right now for upfront commission to residual payouts.... I invite you to take the poll!