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MSN's Behavioral Targeting

Discussion in 'Bing' started by rahulm, Sep 13, 2006.

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  1. #1
    Today i read that MSN starts Behavioral Targeting in paid search. In this
    advertisers can restrict their ppc ads to those whom MSN has identified as likely purchasers based on their Web-surfing history. MSN would create 18 audience segments based on the their history................
    Right now(since last 2 months) I m not doing PPC on adcenter but if some body is doing PPC on it plz share your views...........whether it is effective or not in PPC?
     
    rahulm, Sep 13, 2006 IP
    ViciousSummer likes this.
  2. rustybrick

    rustybrick User ID 3

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    rustybrick, Sep 13, 2006 IP